Volume 9; Issue 5

2

Understanding customer relationship management (CRM)

Year:
2003
Language:
english
File:
PDF, 457 KB
english, 2003
3

Strategic issues in customer relationship management (CRM) implementation

Year:
2003
Language:
english
File:
PDF, 70 KB
english, 2003
5

Electronic customer relationship management

Year:
2003
Language:
english
File:
PDF, 93 KB
english, 2003
6

Customer relationship management: strategic lessons and future directions

Year:
2003
Language:
english
File:
PDF, 170 KB
english, 2003
8

CRM packaged software: a study of organisational experiences

Year:
2003
Language:
english
File:
PDF, 189 KB
english, 2003