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Volume 48; Issue 9/10

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European Journal of Marketing
Volume 48; Issue 9/10

European Journal of Marketing

Volume 48; Issue 9/10

1

How funny was that? Uncovering humor mechanisms

Spielmann, Nathalie

Journal:

European Journal of Marketing

Year:

2014

Language:

english

File:

PDF, 272 KB

english, 2014

2

The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites

Kumar Roy, Sanjit, M. Lassar, Walfried, T. Butaney, Gul

Journal:

European Journal of Marketing

Year:

2014

Language:

english

File:

PDF, 940 KB

english, 2014

3

Store image influences in consumers’ perceptions of store brands: the moderating role of value consciousness

Delgado-Ballester, Elena, Hernandez-Espallardo, Miguel, Rodriguez-Orejuela, Augusto

Journal:

European Journal of Marketing

Year:

2014

Language:

english

File:

PDF, 390 KB

english, 2014

4

The interplay of products from the same product line: the role of brand reputation

Palmeira, Mauricio

Journal:

European Journal of Marketing

Year:

2014

Language:

english

File:

PDF, 257 KB

english, 2014

5

Multichannel advertising: does print advertising affect search engine advertising?

Olbrich, Rainer, D. Schultz, Carsten

Journal:

European Journal of Marketing

Year:

2014

Language:

english

File:

PDF, 265 KB

english, 2014

6

User-generated content behaviour of the dissatisfied service customer

Presi, Caterina, Saridakis, Charalampos, Hartmans, Susanna

Journal:

European Journal of Marketing

Year:

2014

Language:

english

File:

PDF, 257 KB

english, 2014

7

The effect of customer information during new product development on profits from goods and services

Witell, Lars, Gustafsson, Anders, D. Johnson, Michael

Journal:

European Journal of Marketing

Year:

2014

Language:

english

File:

PDF, 224 KB

english, 2014

8

Acculturation and consumer loyalty among immigrants: a cross-national study

Segev, Sigal, Ruvio, Ayalla, Shoham, Aviv, Velan, Dalia

Journal:

European Journal of Marketing

Year:

2014

Language:

english

File:

PDF, 228 KB

english, 2014

9

Does channel decentralization lead to low quality product lines?

Chung, Hwan, Lee, Eunkyu

Journal:

European Journal of Marketing

Year:

2014

Language:

english

File:

PDF, 430 KB

english, 2014

10

The bigger society: considering lived consumption experiences in managing social change around obesity

Cronin, James, McCarthy, Mary, Brennan, Mary, McCarthy, Sinéad

Journal:

European Journal of Marketing

Year:

2014

Language:

english

File:

PDF, 209 KB

english, 2014

11

The intertwined relationships of power, justice and dependence

J. Hoppner, Jessica, A. Griffith, David, Yeo, ChangSeob

Journal:

European Journal of Marketing

Year:

2014

Language:

english

File:

PDF, 241 KB

english, 2014

12

The franchise relationship in China: agency and institutional theory perspectives

Marie Doherty, Anne, Chen, Xiaomin, Alexander, Nicholas

Journal:

European Journal of Marketing

Year:

2014

Language:

english

File:

PDF, 248 KB

english, 2014

13

Promoting boundary-spanning behavior among service personnel

(Jay) Yoo, Jaewon, J. Arnold, Todd, L. Frankwick, Gary

Journal:

European Journal of Marketing

Year:

2014

Language:

english

File:

PDF, 268 KB

english, 2014

14

Standing out from the crowd: niche product choice as a form of conspicuous consumption

Schaefers, Tobias

Journal:

European Journal of Marketing

Year:

2014

Language:

english

File:

PDF, 302 KB

english, 2014

15

Chief marketing officer’s equity incentives: economic determinants and effects on shareholder value

Fabrizi, Michele

Journal:

European Journal of Marketing

Year:

2014

Language:

english

File:

PDF, 277 KB

english, 2014