Aaker, K.: search on Z-Library

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1

Dimensions of Brand Personality

Jennifer L. Aaker

Journal:

Journal of Marketing Research

Year:

1997

Language:

english

File:

PDF, 1.48 MB

english, 1997

2

Consumer Evaluations of Brand Extensions

David A. Aaker and Kevin Lane Keller

Journal:

Journal of Marketing

Year:

1990

Language:

english

File:

PDF, 503 KB

english, 1990

3

The Value of Brand Equity

Aaker, David A.

Journal:

Journal of Business Strategy

Year:

1992

Language:

english

File:

PDF, 459 KB

english, 1992

4

A Guide to Consumerism

George S. Day and David A. Aaker

Journal:

Journal of Marketing

Year:

1970

Language:

english

File:

PDF, 1.62 MB

english, 1970

5

Some key differences between a happy life and a meaningful life

Baumeister, Roy F., Vohs, Kathleen D., Aaker, Jennifer L., Garbinsky, Emily N.

Journal:

The Journal of Positive Psychology

Year:

2013

Language:

english

File:

PDF, 198 KB

english, 2013

6

The Brand Relationship Spectrum

Aaker, David A., Joachimsthaler, Erich

Journal:

California Management Review

Year:

2000

Language:

english

File:

PDF, 1.15 MB

english, 2000

7

A dynamic model of relationships among advertising, consumer awareness, attitudes, and behavior.

Aaker, David A., Day, George S.

Journal:

Journal of Applied Psychology

Year:

1974

Language:

english

File:

PDF, 538 KB

english, 1974

8

What are Your Signature Stories?

Aaker, David, Aaker, Jennifer L.

Journal:

California Management Review

Year:

2016

Language:

english

File:

PDF, 2.26 MB

english, 2016

9

Positioning your product

David A. Aaker, J.Gary Shansby

Journal:

Business Horizons

Year:

1982

Language:

english

File:

PDF, 701 KB

english, 1982

10

When Good Brands Do Bad

Aaker, Jennifer, Fournier, Susan, Brasel, S. Adam

Journal:

Journal of Consumer Research

Year:

2004

Language:

english

File:

PDF, 298 KB

english, 2004

11

The Malleable Self: The Role of Self-Expression in Persuasion

Jennifer L. Aaker

Journal:

Journal of Marketing Research

Year:

1999

Language:

english

File:

PDF, 2.01 MB

english, 1999

12

Leveraging the Corporate Brand

Aaker, David A.

Journal:

California Management Review

Year:

2004

Language:

english

File:

PDF, 960 KB

english, 2004

13

Cultivating admiration in brands: Warmth, competence, and landing in the “golden quadrant”

Jennifer L. Aaker, Emily N. Garbinsky, Kathleen D. Vohs

Journal:

Journal of Consumer Psychology

Year:

2012

Language:

english

File:

PDF, 168 KB

english, 2012

14

How Happiness Affects Choice

Cassie Mogilner, Jennifer Aaker, and Sepandar D. Kamvar

Journal:

Journal of Consumer Research

Year:

2012

Language:

english

File:

PDF, 391 KB

english, 2012

15

Managing Assets and Skills: The Key To a Sustainable Competitive Advantage

Journal:

California Management Review

Year:

1989

Language:

english

File:

PDF, 1.45 MB

english, 1989

16

If money does not make you happy, consider time

Jennifer L. Aaker, Melanie Rudd, Cassie Mogilner

Journal:

Journal of Consumer Psychology

Year:

2011

Language:

english

File:

PDF, 181 KB

english, 2011

17

Why do people give? The role of identity in giving

Jennifer L. Aaker, Satoshi Akutsu

Journal:

Journal of Consumer Psychology

Year:

2009

Language:

english

File:

PDF, 129 KB

english, 2009

18

The Strategic Role of Product Quality

Robert Jacobson and David A. Aaker

Journal:

Journal of Marketing

Year:

1987

Language:

english

File:

PDF, 530 KB

english, 1987

19

Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.

Aaker, Jennifer Lynn, Benet-Martínez, Verónica, Garolera, Jordi

Journal:

Journal of Personality and Social Psychology

Year:

2001

Language:

english

File:

PDF, 1.77 MB

english, 2001

20

Misconceptions about brands

Aaker, David A.

Journal:

Journal of Brand Management

Year:

1996

Language:

english

File:

PDF, 285 KB

english, 1996

21

Strategy over the business cycle

Briance Mascarenhas, David A. Aaker

Journal:

Strategic Management Journal

Year:

1989

Language:

english

File:

PDF, 849 KB

english, 1989

22

The Happiness of Giving: The Time‐Ask Effect

Liu, Wendy, Aaker, Jennifer

Journal:

Journal of Consumer Research

Year:

2008

Language:

english

File:

PDF, 457 KB

english, 2008

23

The Value Relevance of Brand Attitude in High-Technology Markets

Aaker, David A., Jacobson, Robert

Journal:

Journal of Marketing Research

Year:

2001

Language:

english

File:

PDF, 84 KB

english, 2001

24

Managing the most important assets: Brand equity

Aaker, David A.

Journal:

Strategy & Leadership

Year:

1992

Language:

english

File:

PDF, 250 KB

english, 1992

25

The Effects of Sequential Introduction of Brand Extensions

Kevin Lane Keller and David A. Aaker

Journal:

Journal of Marketing Research

Year:

1992

Language:

english

File:

PDF, 3.33 MB

english, 1992

26

Two Roads to Updating Brand Personality Impressions: Trait Versus Evaluative Inferencing

Johar, Gita Venkataramani, Sengupta, Jaideep, Aaker, Jennifer L.

Journal:

Journal of Marketing Research

Year:

2005

Language:

english

File:

PDF, 96 KB

english, 2005

27

Marketing in a Silo World: The New CMO Challenge

Journal:

California Management Review

Year:

2008

Language:

english

File:

PDF, 1.42 MB

english, 2008

28

Awe Expands People's Perception of Time, Alters Decision Making, and Enhances Well-Being

Rudd, M., Vohs, K. D., Aaker, J.

Journal:

Psychological Science

Year:

2012

Language:

english

File:

PDF, 627 KB

english, 2012

29

Pressed for Time? Goal Conflict Shapes How Time Is Perceived, Spent, and Valued

Etkin, Jordan, Evangelidis, Ioannis, Aaker, Jennifer

Journal:

Journal of Marketing Research

Year:

2015

Language:

english

File:

PDF, 301 KB

english, 2015

30

Marketing challenges in the next decade

Journal:

Journal of Brand Management

Year:

2010

Language:

english

File:

PDF, 44 KB

english, 2010

31

Is Market Share All That It's Cracked up to Be?

Robert Jacobson and David A. Aaker

Journal:

Journal of Marketing

Year:

1985

Language:

english

File:

PDF, 456 KB

english, 1985

32

Modeling Advertising-Sales Relationships Involving Feedback: A Time Series Analysis of Six Cereal Brands

David A. Aaker, James M. Carman and Robert Jacobson

Journal:

Journal of Marketing Research

Year:

1982

Language:

english

File:

PDF, 420 KB

english, 1982

33

Leading through Innovation || Innovation: Brand It or Lose It

Journal:

California Management Review

Year:

2007

Language:

english

File:

PDF, 202 KB

english, 2007

34

Rethinking time: Implications for well-being

Mogilner, Cassie, Hershfield, Hal E., Aaker, Jennifer

Journal:

Consumer Psychology Review

Year:

2017

Language:

english

File:

PDF, 562 KB

english, 2017

35

It's Not Going to Be That Fun: Negative Experiences Can Add Meaning to Life

Vohs, Kathleen D., Aaker, Jennifer L., Catapano, Rhia

Journal:

Current Opinion in Psychology

Year:

2018

Language:

english

File:

PDF, 135 KB

english, 2018

36

Understanding Regulatory Fit

Aaker, Jennifer L, Lee, Angela Y

Journal:

Journal of Marketing Research

Year:

2006

Language:

english

File:

PDF, 761 KB

english, 2006

37

“I” Seek Pleasures and “We” Avoid Pains: The Role of Self‐Regulatory Goals in Information Processing and Persuasion

Aaker, Jennifer L., Lee, Angela Y.

Journal:

Journal of Consumer Research

Year:

2001

Language:

english

File:

PDF, 185 KB

english, 2001

38

“The Time vs. Money Effect”: Shifting Product Attitudes and Decisions through Personal Connection

Mogilner, Cassie, Aaker, Jennifer

Journal:

Journal of Consumer Research

Year:

2009

Language:

english

File:

PDF, 405 KB

english, 2009

39

Empathy versus Pride: The Influence of Emotional Appeals across Cultures

Aaker, Jennifer L., Williams, Patti

Journal:

Journal of Consumer Research

Year:

1998

Language:

english

File:

PDF, 528 KB

english, 1998

40

The Shifting Meaning of Happiness

Mogilner, C., Kamvar, S. D., Aaker, J.

Journal:

Social Psychological and Personality Science

Year:

2011

Language:

english

File:

PDF, 248 KB

english, 2011

41

When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments

Briley, Donnel A, Aaker, Jennifer L

Journal:

Journal of Marketing Research

Year:

2006

Language:

english

File:

PDF, 245 KB

english, 2006

42

Using Buyer Behavior Models to Improve Marketing Decisions

Journal:

Journal of Marketing

Year:

1970

Language:

english

File:

PDF, 1.20 MB

english, 1970

43

Interactive Marketing Models

David A. Aaker and Charles B. Weinberg

Journal:

Journal of Marketing

Year:

1975

Language:

english

File:

PDF, 1.53 MB

english, 1975

44

Resisting temptations to change a brand position/execution: The power of consistency over time

Aaker, David A.

Journal:

Journal of Brand Management

Year:

1996

Language:

english

File:

PDF, 588 KB

english, 1996

45

Win the Brand Relevance Battle and then Build Competitor Barriers

Journal:

California Management Review

Year:

2012

Language:

english

File:

PDF, 334 KB

english, 2012

46

Some Key Differences between a Happy Life and a Meaningful Life

Baumeister, Roy, Vohs, Kathleen, Aaker, Jennifer Lynn, Garbinsky, Emily N.

Journal:

SSRN Electronic Journal

Year:

2012

Language:

english

File:

PDF, 242 KB

english, 2012

47

The Financial Information Content of Perceived Quality

Aaker, David A., Jacobson, Robert

Journal:

Journal of Marketing Research

Year:

1994

Language:

english

File:

PDF, 1.35 MB

english, 1994

48

ADMOD: An Advertising Decision Model

Journal:

Journal of Marketing Research

Year:

1975

Language:

english

File:

PDF, 347 KB

english, 1975

49

The Impact of Corporate Marketing on a Company's Brand Extensions

Keller, K L, Aaker, D A

Journal:

Corporate Reputation Review

Year:

1998

Language:

english

File:

PDF, 324 KB

english, 1998

50

Causes of Irritation in Advertising

David A. Aaker and Donald E. Bruzzone

Journal:

Journal of Marketing

Year:

1985

Language:

english

File:

PDF, 433 KB

english, 1985

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