1

Measuring customer‐based brand equity

Year:
1995
Language:
english
File:
PDF, 49 KB
english, 1995
3

A causal model of consumer involvement

Year:
1989
Language:
english
File:
PDF, 1.51 MB
english, 1989
6

Why do customers switch? The dynamics of satisfaction versus loyalty

Year:
1998
Language:
english
File:
PDF, 373 KB
english, 1998
8

A comparative analysis of four scales of consumer involvement

Year:
1995
Language:
english
File:
PDF, 1.15 MB
english, 1995
9

Advertising's New Audiences

Year:
2010
Language:
english
File:
PDF, 357 KB
english, 2010
11

Psychographics of comparison shoppers

Year:
2016
Language:
english
File:
PDF, 191 KB
english, 2016
12

The role of affective choice mode in the consumer purchase of expressive products

Year:
1988
Language:
english
File:
PDF, 1.58 MB
english, 1988
13

A framework for managing customer expectations

Year:
1996
Language:
english
File:
PDF, 1.62 MB
english, 1996
14

Measuring Purchase-decision involvement

Year:
1989
Language:
english
File:
PDF, 867 KB
english, 1989
15

The role of personalization in service encounters

Year:
1996
Language:
english
File:
PDF, 1.08 MB
english, 1996
16

Self-concept clarity: Exploring its role in consumer behavior

Year:
2015
Language:
english
File:
PDF, 1.17 MB
english, 2015
17

Cinema may help break the silence around child sexual abuse in India

Year:
2015
Language:
english
File:
PDF, 188 KB
english, 2015
24

I, me, and mine—how products become consumers' extended selves

Year:
2006
Language:
english
File:
PDF, 285 KB
english, 2006
25

Consuming as a family: Modes of intergenerational influence on young adults

Year:
2010
Language:
english
File:
PDF, 162 KB
english, 2010
30

Services communications: from mindless tangibilization to meaningful messages

Year:
2002
Language:
english
File:
PDF, 64 KB
english, 2002
32

Facing the Shelf: Four Consumer Decision-making Styles

Year:
2017
Language:
english
File:
PDF, 583 KB
english, 2017