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1

ARTIFICIAL INTELLIGENCE IN MARKETING EDUCATION PROGRAMS

hajjar, Samer, Karam, Scarlett, Borna, Shaheen

Journal:

Marketing Education Review

Year:

2020

File:

PDF, 971 KB

2020

2

Gambling and speculation

Shaheen Borna, James Lowry

Journal:

Journal of Business Ethics

Year:

1987

Language:

english

File:

PDF, 587 KB

english, 1987

3

"Sex" and "Gender": Two Confused and Confusing Concepts in the "Women in Corporate Management" Literature

Shaheen Borna and Gwendolen White

Journal:

Journal of Business Ethics

Year:

2003

Language:

english

File:

PDF, 1.60 MB

english, 2003

4

Illegal products and the question of consumer redress

Journal:

Journal of Business Ethics

Year:

1989

Language:

english

File:

PDF, 615 KB

english, 1989

5

The ethics of lottery advertising: Issues and evidence

James M. Stearns, Shaheen Borna

Journal:

Journal of Business Ethics

Year:

1995

Language:

english

File:

PDF, 1.02 MB

english, 1995

6

An Investigation of the Effects of Corporate Ethical Values on Employee Commitment and Performance: Examining the Moderating Role of Perceived Fairness

Dheeraj Sharma, Shaheen Borna, James M. Stearns

Journal:

Journal of Business Ethics

Year:

2009

Language:

english

File:

PDF, 189 KB

english, 2009

7

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference || The Diagnosticity of Brand Extension Information on Family Brand Entitativity

Sharma, Dheeraj, Borna, Shaheen

Year:

2015

File:

PDF, 122 KB

2015

8

The effects of obesity, gender and specialty on perceptions of physicians’ social influence

Stearns, James M., Borna, Shaheen, Sundaram, Srinivasan

Journal:

Journal of Services Marketing

Year:

2001

Language:

english

File:

PDF, 207 KB

english, 2001

9

Buying for Love of Country: Assessing the Ethics of Patriotic Appeals in Advertising

James M. Stearns, Shaheen Borna, Gillian Oakenfull

Journal:

Business and Society Review

Year:

2003

Language:

english

File:

PDF, 85 KB

english, 2003

10

Morality and marketing human organs

Journal:

Journal of Business Ethics

Year:

1987

Language:

english

File:

PDF, 725 KB

english, 1987

11

Deceptive nature of Dial-a-Porn commercials and public policy alternatives

Shaheen Borna, Joseph Chapman, Dennis Menezes

Journal:

Journal of Business Ethics

Year:

1993

Language:

english

File:

PDF, 810 KB

english, 1993

12

Genetic Information: Consumers' Right to Privacy Versus Insurance Companies' Right to Know a Public Opinion Survey

Shaheen Borna, Stephen Avila

Journal:

Journal of Business Ethics

Year:

1999

Language:

english

File:

PDF, 59 KB

english, 1999

13

A Comparison of the Ethics of Convicted Felons and Graduate Business Students: Implications for Business Practice and Business Ethics Education

James M. Stearns, Shaheen Borna

Journal:

Teaching Business Ethics

Year:

1998

Language:

english

File:

PDF, 78 KB

english, 1998

14

The Ethics and Efficacy of Selling National Citizenship

Shaheen Borna, James M. Stearns

Journal:

Journal of Business Ethics

Year:

2002

Language:

english

File:

PDF, 95 KB

english, 2002

15

The Philosopher Is Not Always Right: A Comment on "The Customer Is Not Always Right"

Shaheen Borna and James M. Stearns

Journal:

Journal of Business Ethics

Year:

1998

Language:

english

File:

PDF, 930 KB

english, 1998

16

Product Differentiation And Positioning: Confused Concepts

Borna, Shaheen, Chapman, Joseph

Journal:

American Journal of Business

Year:

1993

Language:

english

File:

PDF, 1.39 MB

english, 1993

17

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference || Corporate Brand Equity: Concept, Measurement and Relationship with Corporate Performance

Sharma, Dheeraj, Borna, Shaheen

Year:

2015

File:

PDF, 164 KB

2015

18

Price of freedom: are we willing to pay anything and how much?

Borna, Shaheen, Sharma, Dheeraj

Journal:

International Journal of Public Policy

Year:

2013

Language:

english

File:

PDF, 244 KB

english, 2013

19

Promotion in the Heroin Market and Public Policy Issues

Journal:

International Journal of Advertising

Year:

1991

Language:

english

File:

PDF, 981 KB

english, 1991

20

Product Identity Over Time and the Concept of Product Life Cycle

Borna, Shaheen, Wahlers, Russell

Journal:

Journal of Management and Strategy

Year:

2018

Language:

english

File:

PDF, 302 KB

english, 2018

21

The Ethics of Refund Anticipation Loan Consumer Information: An Exploratory Study

JAMES M. STEARNS, SHAHEEN BORNA, GWENDOLEN B. WHITE

Journal:

Business and Society Review

Year:

2006

Language:

english

File:

PDF, 120 KB

english, 2006

22

Considering Privacy as a Public Good and Its Policy Ramifications for Business Organizations

SHAHEEN BORNA, DHEERAJ SHARMA

Journal:

Business and Society Review

Year:

2011

Language:

english

File:

PDF, 94 KB

english, 2011

23

The Philosopher Is Not Always Right: A Comment On "The Customer Is Not Always Right"

Shaheen Borna, James M. Stearns

Journal:

Journal of Business Ethics

Year:

1998

Language:

english

File:

PDF, 36 KB

english, 1998

24

Morality and Marketing Human Organs

Journal:

Journal of Business Ethics

Year:

1987

Language:

english

File:

PDF, 1.25 MB

english, 1987

25

Gambling and Speculation

Shaheen Borna and James Lowry

Journal:

Journal of Business Ethics

Year:

1987

Language:

english

File:

PDF, 1.05 MB

english, 1987

26

Illegal Products and the Question of Consumer Redress

Journal:

Journal of Business Ethics

Year:

1989

Language:

english

File:

PDF, 1.12 MB

english, 1989

27

The Ethics of Lottery Advertising: Issues and Evidence

James M. Stearns and Shaheen Borna

Journal:

Journal of Business Ethics

Year:

1995

Language:

english

File:

PDF, 1.43 MB

english, 1995

28

Genetic Information: Consumers' Right to Privacy Versus Insurance Companies' Right to Know a Public Opinion Survey

Shaheen Borna and Stephen Avila

Journal:

Journal of Business Ethics

Year:

1999

Language:

english

File:

PDF, 1.12 MB

english, 1999

29

Deceptive Nature of Dial-a-Porn Commercials and Public Policy Alternatives

Shaheen Borna, Joseph Chapman and Dennis Menezes

Journal:

Journal of Business Ethics

Year:

1993

Language:

english

File:

PDF, 1.09 MB

english, 1993

30

An Investigation of the Effects of Corporate Ethical Values on Employee Commitment and Performance: Examining the Moderating Role of Perceived Fairness

Dheeraj Sharma, Shaheen Borna and James M. Stearns

Journal:

Journal of Business Ethics

Year:

2009

Language:

english

File:

PDF, 1.96 MB

english, 2009

31

The Ethics and Efficacy of Selling National Citizenship

Shaheen Borna and James M. Stearns

Journal:

Journal of Business Ethics

Year:

2002

Language:

english

File:

PDF, 2.57 MB

english, 2002

32

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference || The Desire for Unique Consumer Products, Innovativeness, and Conformity

Sharma, Dheeraj, Borna, Shaheen

Year:

2015

Language:

english

File:

PDF, 1.67 MB

english, 2015

33

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference || Where Have You Gone Involvement? A New Conceptualization of Consumer Involvement

Sharma, Dheeraj, Borna, Shaheen

Year:

2015

Language:

english

File:

PDF, 455 KB

english, 2015

34

An Approach to Allocating Limited Health Resources

Borna, Shaheen, Borna, Shaheen

Journal:

Journal of Health & Social Policy

Year:

1999

Language:

english

File:

PDF, 95 KB

english, 1999

35

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference || Presentation Order Effects on Choice in Sequential Searches: Price Quality Tradeoffs

Sharma, Dheeraj, Borna, Shaheen

Year:

2015

Language:

english

File:

PDF, 172 KB

english, 2015

36

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference || The Impact of Employee SOCO Approach on Customer Relationships in Financial Services

Sharma, Dheeraj, Borna, Shaheen

Year:

2015

Language:

english

File:

PDF, 1.54 MB

english, 2015

37

Using Intramarketing to Gain Acceptance of Service Offerings Within an Organization

Lowry, James R., Borna, Shaheen, Inks, Scott A.

Journal:

Services Marketing Quarterly

Year:

2007

Language:

english

File:

PDF, 628 KB

english, 2007

38

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference || The Importance of Values Motivation and Expectations for Consumers’ Responses to Corporate Social Responsibility

Sharma, Dheeraj, Borna, Shaheen

Year:

2015

Language:

english

File:

PDF, 407 KB

english, 2015

39

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference || Performance Measurement for Customer Relationship Management (CRM)

Sharma, Dheeraj, Borna, Shaheen

Year:

2015

Language:

english

File:

PDF, 1.57 MB

english, 2015

40

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference || Cultural and Behavioral Adoption of Market Orientation: Towards a Typology of Market Orientation Forms

Sharma, Dheeraj, Borna, Shaheen

Year:

2015

File:

PDF, 182 KB

2015

41

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference || Exploring Consumers’ Spiritual Development in Adulthood: Possible Implications for Marketing Organisations

Sharma, Dheeraj, Borna, Shaheen

Year:

2015

Language:

english

File:

PDF, 3.30 MB

english, 2015

42

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference || Satisfaction, Value and Loyalty in the Consumption Experience: An Empirical Test

Sharma, Dheeraj, Borna, Shaheen

Year:

2015

Language:

english

File:

PDF, 448 KB

english, 2015

43

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference || Marketing Strategy, Capabilities, and Performance: An Organizational Learning-Based View

Sharma, Dheeraj, Borna, Shaheen

Year:

2015

Language:

english

File:

PDF, 459 KB

english, 2015

44

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference || Values Shopping: Empirically Examining the Influence of Brand Values on Consumer Brand Attitues

Sharma, Dheeraj, Borna, Shaheen

Year:

2015

Language:

english

File:

PDF, 268 KB

english, 2015

45

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference || Cross-Culturally Testing a Brand Equity Antecedent/Consequence Model

Sharma, Dheeraj, Borna, Shaheen

Year:

2015

Language:

english

File:

PDF, 2.67 MB

english, 2015

46

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference || Moving Away From Short-Term Performance Measurement Online: A New Metric of Brand Equity

Sharma, Dheeraj, Borna, Shaheen

Year:

2015

Language:

english

File:

PDF, 1.77 MB

english, 2015

47

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference || Integrated Supply Chain Capability in Learning Oriented Firms: The Role of IT in Enhancing Performance

Sharma, Dheeraj, Borna, Shaheen

Year:

2015

Language:

english

File:

PDF, 236 KB

english, 2015

48

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference || Determinants of Student Loyalty in Higher Education: A Relationship Marketing Approach

Sharma, Dheeraj, Borna, Shaheen

Year:

2015

Language:

english

File:

PDF, 199 KB

english, 2015

49

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference || “Unbundling” Customer Loyalty: The Relationships Among Affective Commitment, Calculative Commitment and Purchasing Behavior

Sharma, Dheeraj, Borna, Shaheen

Year:

2015

Language:

english

File:

PDF, 490 KB

english, 2015

50

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference || Value System Transformations in Emerging Economies: A Cross-National Comparison

Sharma, Dheeraj, Borna, Shaheen

Year:

2015

Language:

english

File:

PDF, 1.88 MB

english, 2015