73

Matching products with endorsers: attractiveness versus expertise

Year:
1998
Language:
english
File:
PDF, 247 KB
english, 1998
74

The Metaphorical Representation of Affect

Year:
2005
Language:
english
File:
PDF, 90 KB
english, 2005
81

Advertising Strategies to Increase Usage Frequency

Year:
1996
Language:
english
File:
PDF, 2.23 MB
english, 1996