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1

What Kind of Corporate Objectives?

Harper W. Boyd, Jr. and Sidney J. Levy

Journal:

Journal of Marketing

Year:

1966

Language:

english

File:

PDF, 363 KB

english, 1966

2

Interviewers as a Source of Error in Surveys

Harper W. Boyd, Jr. and Ralph Westfall

Journal:

Journal of Marketing

Year:

1955

Language:

english

File:

PDF, 562 KB

english, 1955

3

Media Models for the Industrial Goods Advertiser. A Do-It-Yourself Opportunity

Harper W. Boyd, Jr., Henry J. Claycamp and Charles W. McClelland

Journal:

Journal of Marketing

Year:

1970

Language:

english

File:

PDF, 1.04 MB

english, 1970

4

The Marketing Structure of Venezuela

Harper W. Boyd, Jr., Richard M. Clewett and Ralph L. Westfall

Journal:

Journal of Marketing

Year:

1958

Language:

english

File:

PDF, 404 KB

english, 1958

5

An Attitudinal Framework for Advertising Strategy

Harper W. Boyd, Jr., Michael L. Ray and Edward C. Strong

Journal:

Journal of Marketing

Year:

1972

Language:

english

File:

PDF, 1.40 MB

english, 1972

6

Marketing in India

Ralph Westfall and Harper W. Boyd, Jr.

Journal:

Journal of Marketing

Year:

1960

Language:

english

File:

PDF, 444 KB

english, 1960

7

Interviewer Bias Revisited

Harper W. Boyd, Jr. and Ralph Westfall

Journal:

Journal of Marketing Research

Year:

1965

Language:

english

File:

PDF, 1.20 MB

english, 1965

8

Retailing in Great Britain

Harper W. Boyd, Jr. and Ivan Piercy

Journal:

Journal of Marketing

Year:

1963

Language:

english

File:

PDF, 390 KB

english, 1963

9

The Automatic Canteen Co. Case and Buyer's Liability under the Robinson-Patman Act

Edward W. Barrett, Harper W. Boyd, Jr., Dascomb R. Forbush and Ralph Westfall

Journal:

Journal of Marketing

Year:

1954

Language:

english

File:

PDF, 483 KB

english, 1954

10

Making Marketing Research More Effective by Using the Administrative Process

Harper W. Boyd, Jr. and Steuart Henderson Britt

Journal:

Journal of Marketing Research

Year:

1965

Language:

english

File:

PDF, 1.41 MB

english, 1965

11

Channels of Distribution for Consumer Goods in Egypt

Harper W. Boyd, Jr., Abdel Aziz El Sherbini and Ahmed Fouad Sherif

Journal:

Journal of Marketing

Year:

1961

Language:

english

File:

PDF, 421 KB

english, 1961

12

The Use of Structured Techniques in Motivation Research

Ralph L. Westfall, Harper W. Boyd, Jr. and Donald T. Campbell

Journal:

Journal of Marketing

Year:

1957

Language:

english

File:

PDF, 386 KB

english, 1957

13

The importance of private labels in food retailing

Harper W. Boyd Jr., Ronald E. Frank

Journal:

Business Horizons

Year:

1966

Language:

english

File:

PDF, 710 KB

english, 1966

14

Marketing consumer goods in Australia

Harper W. Boyd Jr, J.Douglas McConnell

Journal:

Business Horizons

Year:

1968

Language:

english

File:

PDF, 846 KB

english, 1968

15

The JMR's Editorial Objectives: Editorial

Harper W. Boyd, Jr.

Journal:

Journal of Marketing Research

Year:

1976

Language:

english

File:

PDF, 126 KB

english, 1976

16

Interviewer Bias Once More Revisited

Harper W. Boyd, Jr. and Ralph Westfall

Journal:

Journal of Marketing Research

Year:

1970

Language:

english

File:

PDF, 1005 KB

english, 1970

17

On the Use of Marketing Research in the Emerging Economies

Harper W. Boyd, Jr., Ronald E. Frank, William F. Massy and Mostafa Zoheir

Journal:

Journal of Marketing Research

Year:

1964

Language:

english

File:

PDF, 923 KB

english, 1964

18

What Big Agency Men in Europe Think of Copy Testing Methods

Harper W. Boyd, Jr. and Michael L. Ray

Journal:

Journal of Marketing Research

Year:

1971

Language:

english

File:

PDF, 1.11 MB

english, 1971

19

Marketing Research in the Emerging Economies

Harper W. Boyd Jr., Ronald E. Frank, William F. Massy, Mostafa Soheir

Journal:

Thunderbird International Business Review

Year:

1965

Language:

english

File:

PDF, 130 KB

english, 1965

20

Market measurements

Ronald P. Willett, Harper W. Boyd Jr., Richard C. Christian, Robert J. Eggert

Journal:

Business Horizons

Year:

1961

Language:

english

File:

PDF, 1.35 MB

english, 1961

21

Cigarette smoking and the public interest Opportunity for business leadership

Harper W. Boyd Jr., Sidney J. Levy

Journal:

Business Horizons

Year:

1963

Language:

english

File:

PDF, 683 KB

english, 1963

22

Marketing to the British consumer

Harper W. Boyd Jr., Ivan Piercy

Journal:

Business Horizons

Year:

1963

Language:

english

File:

PDF, 833 KB

english, 1963

23

Concentration in food retailing

Harper W. Boyd Jr., Henry J. Claycamp, Ronald E. Frank

Journal:

Business Horizons

Year:

1967

Language:

english

File:

PDF, 608 KB

english, 1967

24

A-1, Bullion, High-Living

Review by: Harper W. Boyd, Jr.

Journal:

Journal of Marketing

Year:

1963

Language:

english

File:

PDF, 124 KB

english, 1963

25

Typically British

Review by: Harper W. Boyd, Jr.

Journal:

Journal of Marketing

Year:

1966

Language:

english

File:

PDF, 183 KB

english, 1966

26

Egypt's need for marketing management

Harper W. Boyd Jr., Abdel Aziz El Sherbini, Ahmed Fouad Sherif

Journal:

Business Horizons

Year:

1961

Language:

english

File:

PDF, 811 KB

english, 1961

27

Industrial Self-Regulation and the Public Interest

Harper W. Boyd, Jr. and Henry Claycamp

Journal:

Michigan Law Review

Year:

1966

Language:

english

File:

PDF, 425 KB

english, 1966

28

Promotional Decision Making: Practice and Theory.by Patrick J. Robinson; David J. Luck

Review by: Harper W. Boyd, Jr.

Journal:

The Journal of Business

Year:

1965

Language:

english

File:

PDF, 515 KB

english, 1965

29

Organization Strategy: A Marketing Approach.by E. Raymond Corey; Steven H. Star

Review by: Harper W. Boyd, Jr.

Journal:

The Journal of Business

Year:

1972

Language:

english

File:

PDF, 112 KB

english, 1972

30

International Marketing Strategy.by H. B. Thorelli

Review by: Harper W. Boyd, Jr.

Journal:

The Journal of Business

Year:

1975

Language:

english

File:

PDF, 93 KB

english, 1975

31

[untitled]

Review by: Harper W. Boyd, Jr.

Journal:

Journal of Business of the University of Chicago

Year:

1953

Language:

english

File:

PDF, 130 KB

english, 1953

32

An Introduction to Longitudinal Statistical Analysis.by Nathan Goldfarb

Review by: Harper W. Boyd, Jr.

Journal:

Journal of the American Statistical Association

Year:

1962

Language:

english

File:

PDF, 428 KB

english, 1962

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