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51

From the Editor

Russell N. Laczniak

Journal:

Journal of Advertising

Year:

2006

Language:

english

File:

PDF, 257 KB

english, 2006

52

From the Editor

Russell N. Laczniak

Journal:

Journal of Advertising

Year:

2006

Language:

english

File:

PDF, 235 KB

english, 2006

53

The effects of tolerance of negativity on consumers’ responses to comparative attack advertising

Muehling, Darrel D., Vijayalakshmi, Akshaya, Laczniak, Russell N.

Journal:

Journal of Marketing Communications

Year:

2016

Language:

english

File:

PDF, 1.41 MB

english, 2016

54

From the Editor

Russell N. Laczniak

Journal:

Journal of Advertising

Year:

2006

Language:

english

File:

PDF, 260 KB

english, 2006

55

From the Editor

Russell N. Laczniak

Journal:

Journal of Advertising

Year:

2006

Language:

english

File:

PDF, 181 KB

english, 2006

56

From the Editor

Russell N. Laczniak

Journal:

Journal of Advertising

Year:

2003

Language:

english

File:

PDF, 258 KB

english, 2003

57

From the Editor

Russell N. Laczniak

Journal:

Journal of Advertising

Year:

2004

Language:

english

File:

PDF, 260 KB

english, 2004

58

From the Editor

Russell N. Laczniak

Journal:

Journal of Advertising

Year:

2003-2004

Language:

english

File:

PDF, 416 KB

english, 2003-2004

59

From the Editor

Russell N. Laczniak

Journal:

Journal of Advertising

Year:

2004

Language:

english

File:

PDF, 205 KB

english, 2004

60

Advertising's Immediate and Delayed Influence on Brand Attitudes: Considerations across Message-Involvement Levels

Darrel D. Muehling and Russell N. Laczniak

Journal:

Journal of Advertising

Year:

1988

Language:

english

File:

PDF, 2.41 MB

english, 1988

61

On the Log-Linear Analysis of Multiple Response Data

Thomas E. Decarlo, Russell N. Laczniak, Kari A. Azevedo and Sridhar N. Ramaswami

Journal:

Marketing Letters

Year:

2000

Language:

english

File:

PDF, 973 KB

english, 2000

62

The Moderating Effects of Ad Message Involvement: A Reassessment

Darrel D. Muehling, Russell N. Laczniak and Jeffrey J. Stoltman

Journal:

Journal of Advertising

Year:

1991

Language:

english

File:

PDF, 1.78 MB

english, 1991

63

From the Editor

Russell N. Laczniak

Journal:

Journal of Advertising

Year:

2004

Language:

english

File:

PDF, 282 KB

english, 2004

64

The Effects of Gender on Processing Advertising and Product Trial Information

DeAnna S. Kempf, Russell N. Laczniak and Robert E. Smith

Journal:

Marketing Letters

Year:

2006

Language:

english

File:

PDF, 1.11 MB

english, 2006

65

From the Editor

Russell N. Laczniak

Journal:

Journal of Advertising

Year:

2005

Language:

english

File:

PDF, 325 KB

english, 2005

66

From the Editor

Russell N. Laczniak

Journal:

Journal of Advertising

Year:

2005

Language:

english

File:

PDF, 218 KB

english, 2005

67

The Sniffing Effect: Olfactory Sensitivity and Olfactory Imagery in Advertising

Lin, Meng-Hsien (Jenny), Cross, Samantha N.N., Laczniak, Russell N., Childers, Terry L.

Journal:

Journal of Advertising

Year:

2018

Language:

english

File:

PDF, 749 KB

english, 2018

68

Understanding parental mediation of violent television commercials

Vijayalakshmi, Akshaya, Laczniak, Russell, Brocato, Deanne

Journal:

Journal of Consumer Marketing

Year:

2019

File:

PDF, 897 KB

2019

69

The effects of gender on processing advertising and product trial information

DeAnna S. Kempf, Russell N. Laczniak, Robert E. Smith

Journal:

Marketing Letters

Year:

2006

Language:

english

File:

PDF, 257 KB

english, 2006

70

Toward a better understanding of the role of advertising message involvement in ad processing

Russell N. Laczniak, Darrel D. Muehling

Journal:

Psychology and Marketing

Year:

1993

Language:

english

File:

PDF, 1.23 MB

english, 1993

71

External organizational commitment

James C McElroy, Paula C Morrow, Russell N Laczniak

Journal:

Human Resource Management Review

Year:

2001

Language:

english

File:

PDF, 164 KB

english, 2001

72

From The Editor

Laczniak, Russell N.

Journal:

Journal of Advertising

Year:

2006

Language:

english

File:

PDF, 49 KB

english, 2006

73

Understanding Children's Knowledge and Beliefs about Advertising: A Global Issue that Spans Generations

Mallalieu, Lynnea, Palan, Kay M., Laczniak, Russell N.

Journal:

Journal of Current Issues & Research in Advertising

Year:

2005

Language:

english

File:

PDF, 1.17 MB

english, 2005

74

FROM THE EDITOR

Laczniak, Russell N.

Journal:

Journal of Advertising

Year:

2006

Language:

english

File:

PDF, 58 KB

english, 2006

75

Context Effects in the Measurement of Attitude toward the Advertisement

Laczniak, Russell N., Teas, R. Kenneth

Journal:

Journal of Current Issues & Research in Advertising

Year:

2002

Language:

english

File:

PDF, 1.24 MB

english, 2002

76

Antecedents of Dissatisfaction in Advertiser-Agency Relationships: A Model of Decision-Making and Communication Patterns

Johnson, Jean L., Laczniak, Russell N.

Journal:

Current Issues and Research in Advertising

Year:

1991

Language:

english

File:

PDF, 805 KB

english, 1991

77

An Examination of Factors Mediating and Moderating Advertising's Effect on Brand Attitude Formation

Muehling, Darrel D., Laczniak, Russell N.

Journal:

Journal of Current Issues & Research in Advertising

Year:

1992

Language:

english

File:

PDF, 1.14 MB

english, 1992

78

Understanding Parental Concern about Toy-Based Programming: New Insights from Socialization Theory

Carlson, Les, Laczniak, Russell N., Muehling, Darrel D.

Journal:

Journal of Current Issues & Research in Advertising

Year:

1994

Language:

english

File:

PDF, 1.33 MB

english, 1994

79

Mothers' Attitudes toward 900-Number Advertising Directed at Children

Russell N. Laczniak, Darrel D. Muehling and Les Carlson

Journal:

Journal of Public Policy & Marketing

Year:

1995

Language:

english

File:

PDF, 1.93 MB

english, 1995

80

Exploring the Antecedents of Mothers’ Attitudes Toward the FCC’s Policy Statement on Toy-Based Programming

Laczniak, Russell N., Carlson, Les, Walsh, Ann

Journal:

The Journal of Marketing Theory and Practice

Year:

1999

Language:

english

File:

PDF, 1.28 MB

english, 1999

81

From Nutrients to Nurturance: A Conceptual Introduction to Food Well-Being

Block, Lauren G, Grier, Sonya A, Childers, Terry L, Davis, Brennan, Ebert, Jane E.J, Kumanyika, Shiriki, Laczniak, Russell N, Machin, Jane E, Motley, Carol M, Peracchio, Laura, Pettigrew, Simone, Scot

Journal:

Journal of Public Policy & Marketing

Year:

2011

Language:

english

File:

PDF, 7.14 MB

english, 2011

82

Antecedents of Mothers' Attitudes toward the FTC's Rule for 900-Number Advertising Directed at Children

Laczniak, Russell N., Carlson, Les, Walsh, Ann

Journal:

Journal of Current Issues & Research in Advertising

Year:

1999

Language:

english

File:

PDF, 1.07 MB

english, 1999

83

FROM THE EDITOR

Laczniak, Russell N.

Journal:

Journal of Advertising

Year:

2005

Language:

english

File:

PDF, 126 KB

english, 2005

84

Retail Equity Perceptions and Consumers' Processing of Negative Word-of-Mouth Communication

Russell N. Laczniak, Thomas E. DeCarlo and Carol M. Motley

Journal:

The Journal of Marketing Theory and Practice

Year:

1996

Language:

english

File:

PDF, 1.56 MB

english, 1996

85

EXPLORING THE ANTECEDENTS OF MOTHERS' ATTITUDES TOWARD THE FCC'S POLICY STATEMENT ON TOY-BASED PROGRAMMING

Russell N. Laczniak, Les Carlson and Ann Walsh

Journal:

The Journal of Marketing Theory and Practice

Year:

1999

Language:

english

File:

PDF, 1.56 MB

english, 1999

86

A Special Issue on Children's Issues in Marketing || A Consumer Socialization Explanation of Parental Concern with Toy-Based Programs

Russell N. Laczniak, Les Carlson and Darrel D. Muehling

Journal:

The Journal of Marketing Theory and Practice

Year:

1995

Language:

english

File:

PDF, 1.25 MB

english, 1995

87

Influence of Image and Familiarity on Consumer Response to Negative Word-of-Mouth Communication about Retail Entities

Thomas E. DeCarlo, Russell N. Laczniak, Carol M. Motley and Sridhar Ramaswami

Journal:

The Journal of Marketing Theory and Practice

Year:

2007

Language:

english

File:

PDF, 1.58 MB

english, 2007

88

Retail Equity Perceptions and Consumers’ Processing of Negative Word-of-Mouth Communication

Laczniak, Russell N., DeCarlo, Thomas E., Motley, Carol M.

Journal:

The Journal of Marketing Theory and Practice

Year:

1996

Language:

english

File:

PDF, 1.38 MB

english, 1996

89

A Consumer Socialization Explanation of Parental Concern with Toy-Based Programs

Laczniak, Russell N., Carlson, Les, Muehling, Darrel D.

Journal:

The Journal of Marketing Theory and Practice

Year:

1995

Language:

english

File:

PDF, 1.23 MB

english, 1995

90

Evaluating Adolescentsâ Responses to Internet Ads: Role of Ad Skepticism, Internet Literacy, and Parental Mediation

Vijayalakshmi, Akshaya, Lin, Meng-Hsien (Jenny), Laczniak, Russell N.

Journal:

Journal of Advertising

Year:

2020

File:

PDF, 612 KB

2020