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1

Marketing in subsistence marketplaces: consumption and entrepreneurship in a South Indian context

Pitta, Dennis, Sridharan, Srinivas, Viswanathan, Madhu

Journal:

Journal of Consumer Marketing

Year:

2008

Language:

english

File:

PDF, 276 KB

english, 2008

2

Implementation of Social Innovations in Subsistence Marketplaces: A Facilitated Institutional Change Process Model

Venugopal, Srinivas, Viswanathan, Madhubalan

Journal:

Journal of Product Innovation Management

Year:

2019

Language:

english

File:

PDF, 788 KB

english, 2019

3

Product Development for the BoP: Insights on Concept and Prototype Development from University-Based Student Projects in India

Madhubalan Viswanathan, Srinivas Sridharan

Journal:

Journal of Product Innovation Management

Year:

2012

Language:

english

File:

PDF, 482 KB

english, 2012

4

Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy

Viswanathan, Madhubalan, Sridharan, Srinivas, Ritchie, Robin, Venugopal, Srinivas, Jung, Kiju

Journal:

Journal of Public Policy & Marketing

Year:

2012

Language:

english

File:

PDF, 247 KB

english, 2012

5

Prostate cancer reactivates developmental epigenomic programs during metastatic progression

Pomerantz, Mark M., Qiu, Xintao, Zhu, Yanyun, Takeda, David Y., Pan, Wenting, Baca, Sylvan C., Gusev, Alexander, Korthauer, Keegan D., Severson, Tesa M., Ha, Gavin, Viswanathan, Srinivas R., Seo, Ji-H

Journal:

Nature Genetics

Year:

2020

File:

PDF, 14.78 MB

2020

6

Understanding consumption and entrepreneurship in subsistence marketplaces

Madhu Viswanathan, Srinivas Sridharan, Robin Ritchie

Journal:

Journal of Business Research

Year:

2010

Language:

english

File:

PDF, 917 KB

english, 2010

7

Introduction to a special section on subsistence marketplaces: moving bottom-up from marketplace insights to managerial implications

Sridharan, Srinivas, Viswanathan, Madhu, Benton, Raymond, Shultz, Cliff

Journal:

Journal of Marketing Management

Year:

2014

Language:

english

File:

PDF, 125 KB

english, 2014

8

Developing Customer Solutions for Subsistence Marketplaces in Emerging Economies: a Bottom–Up 3C (Customer, Community, and Context) Approach

Venugopal, Srinivas, Viswanathan, Madhubalan

Journal:

Customer Needs and Solutions

Year:

2015

Language:

english

File:

PDF, 435 KB

english, 2015

9

Consumption Constraints and Entrepreneurial Intentions in Subsistence Marketplaces

Venugopal, Srinivas, Viswanathan, Madhubalan, Jung, Kiju

Journal:

Journal of Public Policy & Marketing

Year:

2015

Language:

english

File:

PDF, 237 KB

english, 2015

10

Derivation and external validation of the PLASMIC score for rapid assessment of adults with thrombotic microangiopathies: a cohort study

Bendapudi, Pavan K, Hurwitz, Shelley, Fry, Ashley, Marques, Marisa B, Waldo, Stephen W, Li, Ang, Sun, Lova, Upadhyay, Vivek, Hamdan, Ayad, Brunner, Andrew M, Gansner, John M, Viswanathan, Srinivas, Ka

Journal:

The Lancet Haematology

Year:

2017

Language:

english

File:

PDF, 932 KB

english, 2017

11

Prediabetes uncovers differential gene expression at fasting and in response to oral glucose load in immune cells

Mallu, Abhiram Charan Tej, Vasudevan, Madavan, Allanki, Srinivas, Nathan, Abel Arul, Ravi, Mahalakshmi M., Ramanathan, Gowri Shanker, Pradeepa, Rajendra, Mohan, Viswanathan, Dixit, Madhulika

Journal:

Clinical Nutrition

Year:

2020

File:

PDF, 3.81 MB

2020

12

Gallbladder lymphoma

Srinivas R. Viswanathan, Zain Khalpey, Stanley W. Ashley

Journal:

Medical Oncology

Year:

2011

Language:

english

File:

PDF, 891 KB

english, 2011

13

A role for Lin28 in primordial germ-cell development and germ-cell malignancy

West, Jason A., Viswanathan, Srinivas R., Yabuuchi, Akiko, Cunniff, Kerianne, Takeuchi, Ayumu, Park, In-Hyun, Sero, Julia E., Zhu, Hao, Perez-Atayde, Antonio, Frazier, A. Lindsay, Surani, M. Azim, Dal

Journal:

Year:

2009

Language:

english

File:

PDF, 982 KB

english, 2009

14

Ras-MAPK signaling promotes trophectoderm formation from embryonic stem cells and mouse embryos

Lu, Chi-Wei, Yabuuchi, Akiko, Chen, Lingyi, Viswanathan, Srinivas, Kim, Kitai, Daley, George Q

Journal:

Nature Genetics

Year:

2008

Language:

english

File:

PDF, 592 KB

english, 2008

15

Lin28 promotes transformation and is associated with advanced human malignancies

Viswanathan, Srinivas R, Powers, John T, Einhorn, William, Hoshida, Yujin, Ng, Tony L, Toffanin, Sara, O'Sullivan, Maureen, Lu, Jun, Phillips, Letha A, Lockhart, Victoria L

Journal:

Nature Genetics

Year:

2009

Language:

english

File:

PDF, 394 KB

english, 2009

16

Lin28: A MicroRNA Regulator with a Macro Role

Srinivas R. Viswanathan, George Q. Daley

Journal:

Year:

2010

Language:

english

File:

PDF, 650 KB

english, 2010

17

Lin28a transgenic mice manifest size and puberty phenotypes identified in human genetic association studies

Zhu, Hao, Shah, Samar, Shyh-Chang, Ng, Shinoda, Gen, Einhorn, William S, Viswanathan, Srinivas R, Takeuchi, Ayumu, Grasemann, Corinna, Rinn, John L, Lopez, Mary F, Hirschhorn, Joel N, Palmert, Mark R,

Journal:

Nature Genetics

Year:

2010

Language:

english

File:

PDF, 887 KB

english, 2010

18

Chronic mesenteric ischemia and therapeutic paradigm of mesenteric revascularization

Parameshwarappa, Shashidhar Kallappa, Savlania, Ajay, Viswanathan, Sidharth, Gadhinglajkar, Srinivas, Raman, Kapilamoorthy Tirur, Unnikrishnan, Madathipat

Journal:

Indian Journal of Gastroenterology

Year:

2014

Language:

english

File:

PDF, 780 KB

english, 2014

19

[IEEE 2012 IEEE International Conference on Software Maintenance (ICSM) - Trento, Italy (2012.09.23-2012.09.28)] 2012 28th IEEE International Conference on Software Maintenance (ICSM) - Version history based source code plagiarism detection in proprietary systems

Maskeri, Girish, Karnam, Deepthi, Viswanathan, Sree Aurovindh, Padmanabhuni, Srinivas

Year:

2012

Language:

english

File:

PDF, 140 KB

english, 2012

20

[IEEE 2012 19th Asia-Pacific Software Engineering Conference (APSEC) - Hong Kong, China (2012.12.4-2012.12.7)] 2012 19th Asia-Pacific Software Engineering Conference - Bug Prediction Metrics Based Decision Support for Preventive Software Maintenance

Maskeri, Girish, Karnam, Deepthi, Viswanathan, Sree Aurovindh, Padmanabhuni, Srinivas

Year:

2012

Language:

english

File:

PDF, 616 KB

english, 2012

21

LIN28 cooperates with WNT signaling to drive invasive intestinal and colorectal adenocarcinoma in mice and humans

Tu, Ho-Chou, Schwitalla, Sarah, Qian, Zhirong, LaPier, Grace S., Yermalovich, Alena, Ku, Yuan-Chieh, Chen, Shann-Ching, Viswanathan, Srinivas R., Zhu, Hao, Nishihara, Reiko, Inamura, Kentaro, Kim, Sun

Journal:

Genes & Development

Year:

2015

Language:

english

File:

PDF, 2.59 MB

english, 2015

22

Subsistence Marketplaces: Looking Back, Looking Forward

Viswanathan, Madhubalan, Venugopal, Srinivas

Journal:

Journal of Public Policy & Marketing

Year:

2015

Language:

english

File:

PDF, 205 KB

english, 2015

23

Consumption Constraints || Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing

Madhubalan Viswanathan, Srinivas Sridharan, Roland Gau and Robin Ritchie

Journal:

Journal of Public Policy & Marketing

Year:

2009

Language:

english

File:

PDF, 1.83 MB

english, 2009

24

Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing

Viswanathan, Madhubalan, Sridharan, Srinivas, Gau, Roland, Ritchie, Robin

Journal:

Journal of Public Policy & Marketing

Year:

2009

Language:

english

File:

PDF, 75 KB

english, 2009

25

Two-year impacts on employment and income among adults receiving antiretroviral therapy in Tamil Nadu, India: a cohort study

Thirumurthy, Harsha, Jafri, Aisha, Srinivas, Govindarajulu, Arumugam, Viswanathan, Saravanan, Ramasamy M, Angappan, Sathish K, Ponnusamy, Manivannan, Raghavan, Subhasree, Merson, Michael, Kallolikar,

Journal:

Year:

2011

Language:

english

File:

PDF, 173 KB

english, 2011

26

The subsistence marketplaces approach to poverty

Venugopal, Srinivas, Viswanathan, Madhubalan

Journal:

Marketing Theory

Year:

2017

Language:

english

File:

PDF, 185 KB

english, 2017

27

Research letters

Singh, Amitabh, Seth, Rachna, Singla, Mohit, Kabra, S. K., Lodha, Rakesh, Balaji, Padma, Sankaranarayanan, Srinivas, Venkataraman, Viswanathan, Sankaranarayanan, V. S.

Journal:

Indian Pediatrics

Year:

2017

Language:

english

File:

PDF, 454 KB

english, 2017

28

Suppression of connexin 43 phosphorylation promotes astrocyte survival and vascular regeneration in proliferative retinopathy

Slavi, Nefeli, Toychiev, Abduqodir H., Kosmidis, Stylianos, Ackert, Jessica, Bloomfield, Stewart A., Wulff, Heike, Viswanathan, Suresh, Lampe, Paul D., Srinivas, Miduturu

Journal:

Proceedings of the National Academy of Sciences

Year:

2018

Language:

english

File:

PDF, 2.93 MB

english, 2018

29

Structural Alterations Driving Castration-Resistant Prostate Cancer Revealed by Linked-Read Genome Sequencing

Viswanathan, Srinivas R., Ha, Gavin, Hoff, Andreas M., Wala, Jeremiah A., Carrot-Zhang, Jian, Whelan, Christopher W., Haradhvala, Nicholas J., Freeman, Samuel S., Reed, Sarah C., Rhoades, Justin, Pola

Journal:

Year:

2018

Language:

english

File:

PDF, 8.97 MB

english, 2018

30

Genome-scale analysis identifies paralog lethality as a vulnerability of chromosome 1p loss in cancer

Viswanathan, Srinivas R., Nogueira, Marina F., Buss, Colin G., Krill-Burger, John M., Wawer, Mathias J., Malolepsza, Edyta, Berger, Ashton C., Choi, Peter S., Shih, Juliann, Taylor, Alison M., Tanenba

Journal:

Nature Genetics

Year:

2018

Language:

english

File:

PDF, 2.44 MB

english, 2018

31

Sero-prevalence of rubella among pregnant women in India, 2017

Muliyil, Divya Elizabeth, Singh, Pratibha, Jois, Srinivas Krishna, Otiv, Suhas, Suri, Vanita, Varma, Vishakha, Abraham, Asha Mary, Raut, Chandrakant, Gupta, Minakshi, Singh, Mini P., Viswanathan, Raja

Journal:

Year:

2018

Language:

english

File:

PDF, 252 KB

english, 2018

32

Preclinical Evaluation of Pulsed Field Ablation

Koruth, Jacob, Kuroki, Kenji, Iwasawa, Jin, Enomoto, Yoshinari, Viswanathan, Raju, Brose, Richard, Buck, Eric D., Speltz, Molly, Dukkipati, Srinivas R., Reddy, Vivek Y.

Journal:

Circulation Arrhythmia and Electrophysiology

Year:

2019

File:

PDF, 528 KB

2019

33

Endocardial ventricular pulsed field ablation: a proof-of-concept preclinical evaluation

Koruth, Jacob S, Kuroki, Kenji, Iwasawa, Jin, Viswanathan, Raju, Brose, Richard, Buck, Eric D, Donskoy, Elina, Dukkipati, Srinivas R, Reddy, Vivek Y

Journal:

Year:

2019

File:

PDF, 837 KB

2019

34

Pulsed Field Ablation vs Radiofrequency Ablation: Esophageal Injury in a Novel Porcine Model

Koruth, Jacob S., Kuroki, Kenji, Kawamura, Iwanari, Brose, Richard, Viswanathan, Raju, Buck, Eric D., Donskoy, Elina, Neuzil, Petr, Dukkipati, Srinivas R., Reddy, Vivek Y.

Journal:

Circulation Arrhythmia and Electrophysiology

Year:

2020

Language:

english

File:

PDF, 3.02 MB

english, 2020

35

Heterogeneous Differentiation of Highly Proliferative Embryonal Carcinoma PCC4 Cells Induced by Curcumin: An In Vitro Study

Viswanathan, Geetha, Chung, Lip Yong, Srinivas, Usha K.

Journal:

Nutrition and Cancer

Year:

2020

File:

PDF, 1.79 MB

2020

36

INTRODUCTION TO THE SPECIAL SECTION ON SUBSISTENCE MARKETPLACES

Viswanathan, Madhubalan, Chakrabarti, Ronika, Ingenbleek, Paul, Venugopal, Srinivas

Journal:

Journal of Consumer Affairs

Year:

2020

File:

PDF, 1006 KB

2020

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