Dimensions of wine region equity and their impact on...

Journal of Product & Brand Management 2005 / 03 Vol. 14; Iss. 2

Dimensions of wine region equity and their impact on consumer preferences

Orth, Ulrich R., McGarry Wolf, Marianne, Dodd, Tim H.
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Volume:
14
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610420510592563
Date:
March, 2005
File:
PDF, 120 KB
english, 2005
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