Volume 14; Issue 2

1

Framing a price bundle: the case of “buy/get” offers

Year:
2005
Language:
english
File:
PDF, 84 KB
english, 2005
3

Names, brands, branding: beyond the signs, symbols, products and services

Year:
2005
Language:
english
File:
PDF, 165 KB
english, 2005
5

Broad sensory branding

Year:
2005
Language:
english
File:
PDF, 172 KB
english, 2005
6

E‐tail and retail reference price effects

Year:
2005
Language:
english
File:
PDF, 318 KB
english, 2005
7

Hispanic versus Anglo male dominance in purchase decisions

Year:
2005
Language:
english
File:
PDF, 99 KB
english, 2005