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Managing brand consistent employee behaviour: relevance and...

Managing brand consistent employee behaviour: relevance and managerial control of behavioural branding

Henkel, Sven, Tomczak, Torsten, Heitmann, Mark, Herrmann, Andreas
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Volume:
16
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610420710779609
Date:
August, 2007
File:
PDF, 225 KB
english, 2007
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