Managing brand consistent employee behaviour: relevance and managerial control of behavioural branding
Henkel, Sven, Tomczak, Torsten, Heitmann, Mark, Herrmann, AndreasVolume:
16
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610420710779609
Date:
August, 2007
File:
PDF, 225 KB
english, 2007