Volume 16; Issue 5

2

An analysis of the repositioning of the “BMW Mini” brand

Year:
2007
Language:
english
File:
PDF, 248 KB
english, 2007
4

Does Diageo make your Guinness taste better?

Year:
2007
Language:
english
File:
PDF, 321 KB
english, 2007
7

New consumers need new brands

Year:
2007
Language:
english
File:
PDF, 90 KB
english, 2007