A framework for understanding consumptive delay: rebate...

A framework for understanding consumptive delay: rebate proneness and redemption

McCall, Michael, Bruneau, Carol L., Dars Ellis, Aimee, Mian, Kimberly
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Volume:
18
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610420910989785
Date:
September, 2009
File:
PDF, 272 KB
english, 2009
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