A framework for understanding consumptive delay: rebate proneness and redemption
McCall, Michael, Bruneau, Carol L., Dars Ellis, Aimee, Mian, KimberlyVolume:
18
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610420910989785
Date:
September, 2009
File:
PDF, 272 KB
english, 2009