How Consumer Ethnocentrism and Animosity Impair the...

Journal of Global Marketing 2010 / 07 Vol. 23; Iss. 3

How Consumer Ethnocentrism and Animosity Impair the Economic Recovery of Emerging Markets

Chan, T. S., Chan, Kenny K., Leung, Lai-cheung
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Volume:
23
Language:
english
Journal:
Journal of Global Marketing
DOI:
10.1080/08911762.2010.487422
Date:
July, 2010
File:
PDF, 207 KB
english, 2010
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