Volume 23; Issue 3

Journal of Global Marketing

Volume 23; Issue 3

1

The Effect of Brand Credibility on Consumers’ Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand Awareness and Brand Image

Wang, Xuehua, Yang, Zhilin

Journal:

Journal of Global Marketing

Year:

2010

Language:

english

File:

PDF, 154 KB

english, 2010

2

How Do They Really Help? An Empirical Study of the Role of Different Information Sources in Building Brand Trust

Xingyuan, Wang, Li, Fuan, Wei, Yu

Journal:

Journal of Global Marketing

Year:

2010

Language:

english

File:

PDF, 145 KB

english, 2010

3

How Consumer Ethnocentrism and Animosity Impair the Economic Recovery of Emerging Markets

Chan, T. S., Chan, Kenny K., Leung, Lai-cheung

Journal:

Journal of Global Marketing

Year:

2010

Language:

english

File:

PDF, 207 KB

english, 2010

4

Conceptualizing Multicultural Advertising Effects in the “New” South Africa

Johnson, Guillaume D., Elliott, Roger M., Grier, Sonya A.

Journal:

Journal of Global Marketing

Year:

2010

Language:

english

File:

PDF, 216 KB

english, 2010

5

The Persistence of Brand Value at Country, Industry, and Firm Levels

Journal:

Journal of Global Marketing

Year:

2010

Language:

english

File:

PDF, 154 KB

english, 2010

6

The Endorser's Persuasiveness on the Purchase Intention of High-Involvement Products: A Comparison Between a Newly Launched Product and a Mature One

Journal:

Journal of Global Marketing

Year:

2010

Language:

english

File:

PDF, 266 KB

english, 2010

7

Special Issue on Brand Equity, Branding, and Marketing Communications in Emerging Markets

Kaynak, Erdener, Zhou, Lianxi

Journal:

Journal of Global Marketing

Year:

2010

Language:

english

File:

PDF, 55 KB

english, 2010