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Volume 23; Issue 3
Main
Journal of Global Marketing
Volume 23; Issue 3
Journal of Global Marketing
Volume 23; Issue 3
1
The Effect of Brand Credibility on Consumers’ Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand Awareness and Brand Image
Wang, Xuehua
,
Yang, Zhilin
Journal:
Journal of Global Marketing
Year:
2010
Language:
english
File:
PDF, 154 KB
Your tags:
english, 2010
2
How Do They Really Help? An Empirical Study of the Role of Different Information Sources in Building Brand Trust
Xingyuan, Wang
,
Li, Fuan
,
Wei, Yu
Journal:
Journal of Global Marketing
Year:
2010
Language:
english
File:
PDF, 145 KB
Your tags:
english, 2010
3
How Consumer Ethnocentrism and Animosity Impair the Economic Recovery of Emerging Markets
Chan, T. S.
,
Chan, Kenny K.
,
Leung, Lai-cheung
Journal:
Journal of Global Marketing
Year:
2010
Language:
english
File:
PDF, 207 KB
Your tags:
english, 2010
4
Conceptualizing Multicultural Advertising Effects in the “New” South Africa
Johnson, Guillaume D.
,
Elliott, Roger M.
,
Grier, Sonya A.
Journal:
Journal of Global Marketing
Year:
2010
Language:
english
File:
PDF, 216 KB
Your tags:
english, 2010
5
The Persistence of Brand Value at Country, Industry, and Firm Levels
Chen, Yi-Min
Journal:
Journal of Global Marketing
Year:
2010
Language:
english
File:
PDF, 154 KB
Your tags:
english, 2010
6
The Endorser's Persuasiveness on the Purchase Intention of High-Involvement Products: A Comparison Between a Newly Launched Product and a Mature One
Cho, Vincent
Journal:
Journal of Global Marketing
Year:
2010
Language:
english
File:
PDF, 266 KB
Your tags:
english, 2010
7
Special Issue on Brand Equity, Branding, and Marketing Communications in Emerging Markets
Kaynak, Erdener
,
Zhou, Lianxi
Journal:
Journal of Global Marketing
Year:
2010
Language:
english
File:
PDF, 55 KB
Your tags:
english, 2010
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