How the Country-of-Origin Image and Brand Name Redeployment...

Journal of Global Marketing 2014 / 05 Vol. 27; Iss. 3

How the Country-of-Origin Image and Brand Name Redeployment Strategies Affect Acquirers’ Brand Equity After a Merger and Acquisition

Lee, Hsiang-Ming, Chen, Tsai, Guy, Bonnie S.
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Volume:
27
Language:
english
Journal:
Journal of Global Marketing
DOI:
10.1080/08911762.2014.909550
Date:
May, 2014
File:
PDF, 155 KB
english, 2014
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