Volume 27; Issue 3

Journal of Global Marketing

Volume 27; Issue 3

1

The Influence of Cultural Orientation and Communication Style on Consumer Behavior: A Comparative Study of the Arab World and the United States

Kalliny, Morris, Ghanem, Salma, Kalliny, Mary

Journal:

Journal of Global Marketing

Year:

2014

Language:

english

File:

PDF, 156 KB

english, 2014

2

A New Application of RFM Clustering for Guild Segmentation to Mine the Pattern of Using Banks’ e-Payment Services

Khobzi, Hamid, Akhondzadeh-Noughabi, Elham, Minaei-Bidgoli, Behrouz

Journal:

Journal of Global Marketing

Year:

2014

Language:

english

File:

PDF, 274 KB

english, 2014

3

International Performance Antecedents in Emerging Market SMEs: Evidence from China

Zhang, Man, Knight, Gary, Tansuhaj, Patriya

Journal:

Journal of Global Marketing

Year:

2014

Language:

english

File:

PDF, 213 KB

english, 2014

4

How the Country-of-Origin Image and Brand Name Redeployment Strategies Affect Acquirers’ Brand Equity After a Merger and Acquisition

Lee, Hsiang-Ming, Chen, Tsai, Guy, Bonnie S.

Journal:

Journal of Global Marketing

Year:

2014

Language:

english

File:

PDF, 155 KB

english, 2014