A New Role for Psychographics in Media Selection

Journal of Advertising 1980 / 06 Vol. 9; Iss. 2

A New Role for Psychographics in Media Selection

Cannon, Hugh M., Merz, G. Russell
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Volume:
9
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1980.10673317
Date:
June, 1980
File:
PDF, 923 KB
english, 1980
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