Volume 9; Issue 2

Journal of Advertising

Volume 9; Issue 2
1

Transactional Analysis as a Congruity Paradigm for Advertising Recall

Lambert, David R.
Journal:
Journal of Advertising
Year:
1980
Language:
english
File:
PDF, 1.01 MB
english, 1980
2

Student Attitudes toward Advertising: Institution vs. Instrument

Sandage, C. H., Leckenby, John D.
Journal:
Journal of Advertising
Year:
1980
Language:
english
File:
PDF, 883 KB
english, 1980
4

A New Role for Psychographics in Media Selection

Cannon, Hugh M., Merz, G. Russell
Journal:
Journal of Advertising
Year:
1980
Language:
english
File:
PDF, 923 KB
english, 1980
5

Some Implications of Variety Seeking for Advertising and Advertisers

Hirschman, Elizabeth C., Wallendorf, Melanie
Journal:
Journal of Advertising
Year:
1980
Language:
english
File:
PDF, 882 KB
english, 1980
6

Changing Communications Technology and the Nature of the Audience

Carey, James W.
Journal:
Journal of Advertising
Year:
1980
Language:
english
File:
PDF, 1.55 MB
english, 1980
7

Attitude Change through Visual Imagery in Advertising

Rossiter, John R., Percy, Larry
Journal:
Journal of Advertising
Year:
1980
Language:
english
File:
PDF, 1.15 MB
english, 1980
10

Sek Says. Seklemian, M. New York: Retail Reporting Bureau, 1979

Fletcher, Alan F., Ainsworth, Harry
Journal:
Journal of Advertising
Year:
1980
Language:
english
File:
PDF, 158 KB
english, 1980
14

Attitude Change through Visual Imagery in Advertising

John R. Rossiter and Larry Percy
Journal:
Journal of Advertising
Year:
1980
Language:
english
File:
PDF, 1.29 MB
english, 1980
15

Sek Saysby M. Seklemian

Review by: Harry Ainsworth
Journal:
Journal of Advertising
Year:
1980
Language:
english
File:
PDF, 338 KB
english, 1980
18

Transactional Analysis as a Congruity Paradigm for Advertising Recall

David R. Lambert
Journal:
Journal of Advertising
Year:
1980
Language:
english
File:
PDF, 1.15 MB
english, 1980
19

Student Attitudes toward Advertising: Institution vs. Instrument

C. H. Sandage and John D. Leckenby
Journal:
Journal of Advertising
Year:
1980
Language:
english
File:
PDF, 1.03 MB
english, 1980
21

Front Matter

Journal:
Journal of Advertising
Year:
1980
Language:
english
File:
PDF, 570 KB
english, 1980
22

A New Role for Psychographics in Media Selection

Hugh M. Cannon and G. Russell Merz
Journal:
Journal of Advertising
Year:
1980
Language:
english
File:
PDF, 1.04 MB
english, 1980
24

Back Matter

Journal:
Journal of Advertising
Year:
1980
Language:
english
File:
PDF, 816 KB
english, 1980