Mastering the Public Spotlight. Zenker, Arnold. New York:...

Journal of Advertising 1984 / 03 Vol. 13; Iss. 1

Mastering the Public Spotlight. Zenker, Arnold. New York: Dodd, Mead, 1983, 174 pp. $15.95

Frazer, Charles F.
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Volume:
13
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1984.10672879
Date:
March, 1984
File:
PDF, 333 KB
english, 1984
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