Volume 13; Issue 1

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Journal of Advertising
Volume 13; Issue 1

Journal of Advertising

Volume 13; Issue 1

1

Always Live Better than Your Clients: The Fabulous Life and Times of Benjamin Sonnenberg, America's Greatest Publicist. Barmash, Isidore. New York: Dodd, Mead, 1983,224 pp. $15.95

Hill, Conrad R.

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 386 KB

english, 1984

2

Assessing Mutual Association between Alternative Market Segmentation Bases

Van Auken, Stuart, Lonial, Subhash C.

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 1006 KB

english, 1984

3

The Integrated Information Response Model

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 1.57 MB

english, 1984

4

Cases in Advertising and Promotion Management. Quelch, John A. and Paul W. Farris. Piano, TX: Business Publications, Inc., 1983, 811 pp. $28.95

King, Robert L., Bolen, William H.

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 184 KB

english, 1984

5

Choosing an Advertising Agency. Weilbacher, William M. Chicago: Crain Books, 1983, 170 pp. $19.95

White, Gordon E.

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 193 KB

english, 1984

6

Mastering the Public Spotlight. Zenker, Arnold. New York: Dodd, Mead, 1983, 174 pp. $15.95

Frazer, Charles F.

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 333 KB

english, 1984

7

Monetary Incentives and Mail Questionnaire Response Rates

Paolillo, Joseph G.P., Lorenzi, Peter

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 556 KB

english, 1984

8

Off Pricing, Price Fixing and Advertising

McGann, Anthony F.

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 198 KB

english, 1984

9

Television Commercials: The “Unpopular Art”

Feasley, Florence G.

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 1.37 MB

english, 1984

10

Effects of Model Attractiveness on Sales Response

Caballero, Marjorie J., Solomon, Paul J.

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 1.34 MB

english, 1984

11

A Cautionary Note on the Reliability of Advertising Test-Retest Scores

Adams, Arthur J.

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 883 KB

english, 1984

12

Effects of Two Kinds of Alcohol Advertising on Subsequent Consumption

Kohn, Paul M., Smart, Reginald G., Ogborne, Alan C.

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 1.69 MB

english, 1984

13

Choosing an Advertising Agencyby William M. Weilbacher

Review by: Gordon E. White

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 327 KB

english, 1984

14

Back Matter

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 738 KB

english, 1984

15

Editorial: Off Pricing, Price Fixing and Advertising

Anthony F. McGann

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 330 KB

english, 1984

16

The Integrated Information Response Model

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 1.80 MB

english, 1984

17

Cases in Advertising and Promotion Managementby John A. Quelch; Paul W. Farris

Review by: William H. Bolen

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 306 KB

english, 1984

18

Always Live Better than Your Clients: The Fabulous Life and Times of Benjamin Sonnenberg, America's Greatest Publicistby Isidore Barmash

Review by: Conrad R. Hill

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 548 KB

english, 1984

19

Communication Yearbook 7by Robert N. Bostrom

Review by: Robert L. King

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 509 KB

english, 1984

20

Effects of Two Kinds of Alcohol Advertising on Subsequent Consumption

Paul M. Kohn, Reginald G. Smart and Alan C. Ogborne

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 1.72 MB

english, 1984

21

Effects of Model Attractiveness on Sales Response

Marjorie J. Caballero and Paul J. Solomon

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 1.55 MB

english, 1984

22

Front Matter

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 707 KB

english, 1984

23

A Cautionary Note on the Reliability of Advertising Test-Retest Scores

Arthur J. Adams

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 1.01 MB

english, 1984

24

Television Commercials: The "Unpopular Art"

Florence G. Feasley

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 1.59 MB

english, 1984

25

Assessing Mutual Association between Alternative Market Segmentation Bases

Stuart Van Auken and Subhash C. Lonial

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 1.13 MB

english, 1984

26

Mastering the Public Spotlightby Arnold Zenker

Review by: Charles F. Frazer

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 488 KB

english, 1984

27

Monetary Incentives and Mail Questionnaire Response Rates

Joseph G. P. Paolillo and Peter Lorenzi

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 624 KB

english, 1984

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