The promotional planning process and its impact on consumer...

The promotional planning process and its impact on consumer franchise building: the case of fast‐moving goods companies in New Zealand

Stewart, David, Gallen, Bridget
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
7
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610429810244701
Date:
December, 1998
File:
PDF, 179 KB
english, 1998
Conversion to is in progress
Conversion to is failed