Volume 7; Issue 6

2

Brand association and memory decay effects of sponsorship:

Year:
1998
Language:
english
File:
PDF, 254 KB
english, 1998
5

Are Australasian brands different?

Year:
1998
Language:
english
File:
PDF, 229 KB
english, 1998
8

The brand concept and Australian consumer behaviour texts: a review

Year:
1998
Language:
english
File:
PDF, 120 KB
english, 1998