Rethinking brand management: the role of “brand chartering”

Journal of Product & Brand Management 1997 / 02 Vol. 6; Iss. 1

Rethinking brand management: the role of “brand chartering”

Macrae, Chris, Uncles, Mark David
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Volume:
6
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610429710160057
Date:
February, 1997
File:
PDF, 156 KB
english, 1997
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