Volume 6; Issue 1

Journal of Product & Brand Management

Volume 6; Issue 1
1

Integrated brand building using brand taxonomies

de Chernatony, Leslie
Journal:
Journal of Product & Brand Management
Year:
1997
Language:
english
File:
PDF, 46 KB
english, 1997
2

Dual branding: how corporate names add value

Saunders, John, Guoqun, Fu
Journal:
Journal of Product & Brand Management
Year:
1997
Language:
english
File:
PDF, 34 KB
english, 1997
3

Rethinking brand management: the role of “brand chartering”

Macrae, Chris, Uncles, Mark David
Journal:
Journal of Product & Brand Management
Year:
1997
Language:
english
File:
PDF, 156 KB
english, 1997
5

The death of brand deference: can brand management stop the rot?

Knox, Simon
Journal:
Journal of Product & Brand Management
Year:
1997
Language:
english
File:
PDF, 157 KB
english, 1997
6

The measurement of cannibalization

Lomax, Wendy, Hammond, Kathy, East, Robert, Clemente, Maria
Journal:
Journal of Product & Brand Management
Year:
1997
Language:
english
File:
PDF, 44 KB
english, 1997