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Readings in Public and Nonprofit Marketing. Lovelock, Christopher H., and Charles B. Weinberg. Palo Alto, Calif.: The Scientific Press, the Stanford Barn, 1978
Cunningham, Isabella C.M.Volume:
9
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1980.10673322
Date:
June, 1980
File:
PDF, 335 KB
english, 1980