Purchase of global shampoo brands and the impact of country of origin on Lebanese consumers
Zbib, Imad J., Wooldridge, Barbara R., Ahmed, Zafar U., Benlian, YeghigVolume:
19
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610421011059586
Date:
July, 2010
File:
PDF, 242 KB
english, 2010