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Purchase of global shampoo brands and the impact of country...

Purchase of global shampoo brands and the impact of country of origin on Lebanese consumers

Zbib, Imad J., Wooldridge, Barbara R., Ahmed, Zafar U., Benlian, Yeghig
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Volume:
19
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610421011059586
Date:
July, 2010
File:
PDF, 242 KB
english, 2010
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