Volume 19; Issue 4

Journal of Product & Brand Management

Volume 19; Issue 4
1

Drivers of brand trust in internet retailing

Ruparelia, Nimisha, White, Lesley, Hughes, Kate
Journal:
Journal of Product & Brand Management
Year:
2010
Language:
english
File:
PDF, 316 KB
english, 2010
3

Ethical brand management: customer relationships and ethical duties

Story, John, Hess, Jeff
Journal:
Journal of Product & Brand Management
Year:
2010
Language:
english
File:
PDF, 272 KB
english, 2010
4

Searching for boundary conditions for successful brand extensions

Jung, Kwon, Tey, Leslie
Journal:
Journal of Product & Brand Management
Year:
2010
Language:
english
File:
PDF, 270 KB
english, 2010