Commentary: A New Formula for Gendering Products and Brands

Journal of Product & Brand Management 1994 / 03 Vol. 3; Iss. 1

Commentary: A New Formula for Gendering Products and Brands

Alreck, Pamela L.
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Volume:
3
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610429410053059
Date:
March, 1994
File:
PDF, 116 KB
english, 1994
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