Volume 3; Issue 1

Journal of Product & Brand Management

Volume 3; Issue 1
1

Commentary: A New Formula for Gendering Products and Brands

Alreck, Pamela L.
Journal:
Journal of Product & Brand Management
Year:
1994
Language:
english
File:
PDF, 116 KB
english, 1994
2

Key Components in Product Management Success (and Failure):

Wood, Van R., Tandon, Sudhir
Journal:
Journal of Product & Brand Management
Year:
1994
Language:
english
File:
PDF, 195 KB
english, 1994
3

Understanding Customer Abilities in Product Concept Tests

Duke, Charles R.
Journal:
Journal of Product & Brand Management
Year:
1994
Language:
english
File:
PDF, 147 KB
english, 1994