An analysis of the repositioning of the “BMW Mini” brand

An analysis of the repositioning of the “BMW Mini” brand

Simms, C., Trott, P.
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Volume:
16
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610420710779591
Date:
August, 2007
File:
PDF, 248 KB
english, 2007
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