Consumers' evaluations of co‐branded products: the...

Consumers' evaluations of co‐branded products: the licensing effect

Saqib, Najam, Manchanda, Rajesh V.
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Volume:
17
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610420810864685
Date:
April, 2008
File:
PDF, 206 KB
english, 2008
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