Volume 17; Issue 2

Journal of Product & Brand Management

Volume 17; Issue 2
1

Brand building in software SMEs: an empirical study

Ojasalo, Jukka, Nätti, Satu, Olkkonen, Rami
Journal:
Journal of Product & Brand Management
Year:
2008
Language:
english
File:
PDF, 211 KB
english, 2008
3

Optimal retail pricing of a store brand

Chan Choi, S.
Journal:
Journal of Product & Brand Management
Year:
2008
Language:
english
File:
PDF, 213 KB
english, 2008
6

Foundations for building share of heart in global brands

Pitta, Dennis A., Franzak, Frank J.
Journal:
Journal of Product & Brand Management
Year:
2008
Language:
english
File:
PDF, 210 KB
english, 2008
7

Brand image of company names matters in ways that can't be ignored

Jack Rotfeld, Herbert
Journal:
Journal of Product & Brand Management
Year:
2008
Language:
english
File:
PDF, 130 KB
english, 2008
8

Product development for a stigmatized segment

Franzak, Frank, Little, Mike, Pitta, Dennis
Journal:
Journal of Product & Brand Management
Year:
2008
Language:
english
File:
PDF, 139 KB
english, 2008