Is the polarization index a valid measure of loyalty for evaluating changes over time?
Corsi, Armando Maria, Rungie, Cam, Casini, LeonardoVolume:
20
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610421111121107
Date:
April, 2011
File:
PDF, 227 KB
english, 2011