Volume 20; Issue 2

3

Consumer response to gift promotions

Year:
2011
Language:
english
File:
PDF, 352 KB
english, 2011
4

The consumer psychology of mail‐in rebates

Year:
2011
Language:
english
File:
PDF, 280 KB
english, 2011
7

Maximising sponsorship opportunities: a brand model approach

Year:
2011
Language:
english
File:
PDF, 325 KB
english, 2011