Is the Economic Crisis Changing Marketing Strategies?...

Journal of Global Marketing 2016 / 01 Vol. 29; Iss. 1

Is the Economic Crisis Changing Marketing Strategies? Evidence from the Food Industry

Calvo-Porral, Cristina, Stanton, John Leighton, Lévy-Mangin, Jean-Pierre
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Volume:
29
Language:
english
Journal:
Journal of Global Marketing
DOI:
10.1080/08911762.2015.1122138
Date:
January, 2016
File:
PDF, 552 KB
english, 2016
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