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Volume 29; Issue 1
Main
Journal of Global Marketing
Volume 29; Issue 1
Journal of Global Marketing
Volume 29; Issue 1
1
Is the Economic Crisis Changing Marketing Strategies? Evidence from the Food Industry
Calvo-Porral, Cristina
,
Stanton, John Leighton
,
Lévy-Mangin, Jean-Pierre
Journal:
Journal of Global Marketing
Year:
2016
Language:
english
File:
PDF, 552 KB
Your tags:
english, 2016
2
International and Interdisciplinary Perspectives in Cross-national and Cross-regional Research
Manrai, Ajay K.
Journal:
Journal of Global Marketing
Year:
2016
Language:
english
File:
PDF, 430 KB
Your tags:
english, 2016
3
The Effects of Accent, Differentiation, and Stigmatization on Spokesperson Credibility in Radio Advertising
Reinares-Lara, Eva
,
Martín-Santana, Josefa D.
,
Muela-Molina, Clara
Journal:
Journal of Global Marketing
Year:
2016
Language:
english
File:
PDF, 643 KB
Your tags:
english, 2016
4
Consumer Shopping Styles and Online Shopping: An Empirical Study of Indian Consumers
Khare, Arpita
Journal:
Journal of Global Marketing
Year:
2016
Language:
english
File:
PDF, 618 KB
Your tags:
english, 2016
5
Regional Competition in the International Market for Services: A Shift-Share Analysis
Oyewole, Philemon
Journal:
Journal of Global Marketing
Year:
2016
Language:
english
File:
PDF, 629 KB
Your tags:
english, 2016
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