![](/img/cover-not-exists.png)
Choosing between line extensions and second brands: the case of the Australian and New Zealand wine industries
Speed, RichardVolume:
7
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610429810244684
Date:
December, 1998
File:
PDF, 258 KB
english, 1998