Choosing between line extensions and second brands: the...

Choosing between line extensions and second brands: the case of the Australian and New Zealand wine industries

Speed, Richard
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Volume:
7
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610429810244684
Date:
December, 1998
File:
PDF, 258 KB
english, 1998
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