Cannibalism in Multibrand Firms

Journal of Product & Brand Management 1992 / 03 Vol. 1; Iss. 3

Cannibalism in Multibrand Firms

Traylor, Mark B.
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Volume:
1
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610429210036825
Date:
March, 1992
File:
PDF, 502 KB
english, 1992
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