Volume 1; Issue 3

Journal of Product & Brand Management

Volume 1; Issue 3
1

A Team Approach to New Product Development

Bingham, Frank G.
Journal:
Journal of Product & Brand Management
Year:
1992
Language:
english
File:
PDF, 378 KB
english, 1992
2

Strategically Desirable Brand Name Characteristics

Robertson, Kim
Journal:
Journal of Product & Brand Management
Year:
1992
Language:
english
File:
PDF, 493 KB
english, 1992
3

Consumer Complaint Handling as a Strategic Marketing Tool

Gilly, Mary C., Hansen, Richard W.
Journal:
Journal of Product & Brand Management
Year:
1992
Language:
english
File:
PDF, 162 KB
english, 1992
4

Cannibalism in Multibrand Firms

Traylor, Mark B.
Journal:
Journal of Product & Brand Management
Year:
1992
Language:
english
File:
PDF, 502 KB
english, 1992
5

Complaints as Opportunities

Plymire, Jerry
Journal:
Journal of Product & Brand Management
Year:
1992
Language:
english
File:
PDF, 324 KB
english, 1992
7

New Product Ideas from Focus Groups

Durgee, Jeffrey
Journal:
Journal of Product & Brand Management
Year:
1992
Language:
english
File:
PDF, 149 KB
english, 1992