The Role of Business and Friendships on WeChat Business: An...

Journal of Global Marketing 2016 / 08 Vol. 29; Iss. 4

The Role of Business and Friendships on WeChat Business: An Emerging Business Model in China

Yang, Shuai, Chen, Sixing, Li, Bin
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Volume:
29
Language:
english
Journal:
Journal of Global Marketing
DOI:
10.1080/08911762.2016.1184363
Date:
August, 2016
File:
PDF, 925 KB
english, 2016
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