Journal of Global Marketing

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Volume 29; Issue 4

The Role of Business and Friendships on WeChat Business: An Emerging Business Model in China

Understanding the Impact of Matchup between Country-of-Origin Facets and Country Stereotypes on Advertising Effectiveness

New Emerging Business Models, Frameworks, and Trends in Global Marketing

Review of “The Handbook of Research on Global Fashion Management and Merchandising” by Alessandra Vecchi and Chitra Buckley Hershey, PA: IGI Global, 2016, 862 pp. ISBN: 9781522501107. List price: $ 268.00. Hardcover