Understanding the Impact of Matchup between Country-of-Origin Facets and Country Stereotypes on Advertising Effectiveness
Wu, Linwan, Ju, Ilyoung, Dodoo, Naa AmponsahVolume:
29
Language:
english
Journal:
Journal of Global Marketing
DOI:
10.1080/08911762.2016.1185561
Date:
August, 2016
File:
PDF, 742 KB
english, 2016