Understanding the Impact of Matchup between...

Understanding the Impact of Matchup between Country-of-Origin Facets and Country Stereotypes on Advertising Effectiveness

Wu, Linwan, Ju, Ilyoung, Dodoo, Naa Amponsah
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Volume:
29
Language:
english
Journal:
Journal of Global Marketing
DOI:
10.1080/08911762.2016.1185561
Date:
August, 2016
File:
PDF, 742 KB
english, 2016
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