Social Consumer Neuroscience: Neurophysiological Measures of Advertising Effectiveness in a Social Context
Pozharliev, Rumen, Verbeke, Willem J.M.I., Bagozzi, Richard P.Volume:
46
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2017.1343162
Date:
July, 2017
File:
PDF, 611 KB
english, 2017