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Volume 46; Issue 3
Main
Journal of Advertising
Volume 46; Issue 3
Journal of Advertising
Volume 46; Issue 3
1
Social Consumer Neuroscience: Neurophysiological Measures of Advertising Effectiveness in a Social Context
Pozharliev, Rumen
,
Verbeke, Willem J.M.I.
,
Bagozzi, Richard P.
Journal:
Journal of Advertising
Year:
2017
Language:
english
File:
PDF, 611 KB
Your tags:
english, 2017
2
Covariance-Based Structural Equation Modeling in the Journal of Advertising: Review and Recommendations
Hair, Joseph F.
,
Babin, Barry J.
,
Krey, Nina
Journal:
Journal of Advertising
Year:
2017
Language:
english
File:
PDF, 305 KB
Your tags:
english, 2017
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