The effect of shared brand use on brand variety seeking in...

Journal of Consumer Marketing 2020 / 07 Vol. ahead-of-p; Iss. ahead-of-p

The effect of shared brand use on brand variety seeking in romantic relationships

Kara, Selcan, Vredeveld, Anna J.
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Volume:
ahead-of-p
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-09-2019-3415
Date:
July, 2020
File:
PDF, 240 KB
2020
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