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Volume ahead-of-p; Issue ahead-of-p
Main
Journal of Consumer Marketing
Volume ahead-of-p; Issue ahead-of-p
Journal of Consumer Marketing
Volume ahead-of-p; Issue ahead-of-p
1
The effect of shared brand use on brand variety seeking in romantic relationships
Kara, Selcan
,
Vredeveld, Anna J.
Journal:
Journal of Consumer Marketing
Year:
2020
File:
PDF, 240 KB
Your tags:
2020
2
The implications of eWOM adoption on the customer journey
Ngarmwongnoi, Chananchida
,
Oliveira, João S.
,
AbedRabbo, Majd
,
Mousavi, Sahar
Journal:
Journal of Consumer Marketing
Year:
2020
File:
PDF, 332 KB
Your tags:
2020
3
The internet of everything: implications of marketing analytics from a consumer policy perspective
Petrescu, Maria
,
Krishen, Anjala
,
Bui, My
Journal:
Journal of Consumer Marketing
Year:
2020
File:
PDF, 1.41 MB
Your tags:
2020
4
Order of justice in queues of emerging markets
Chatterjee, Swagato
Journal:
Journal of Consumer Marketing
Year:
2020
File:
PDF, 622 KB
Your tags:
2020
5
A psychological approach to regaining consumer trust after greenwashing: the case of Chinese green consumers
Wang, Dandan
,
Walker, Thomas
,
Barabanov, Sergey
Journal:
Journal of Consumer Marketing
Year:
2020
File:
PDF, 203 KB
Your tags:
2020
6
Cognitive and emotional factors contributing to green customer citizenship behaviours: a moderated mediation model
van Tonder, Estelle
,
Fullerton, Sam
,
de Beer, Leon T.
Journal:
Journal of Consumer Marketing
Year:
2020
File:
PDF, 269 KB
Your tags:
2020
7
Reverse (brand) anthropomorphism: the case of brand hitlerization
Kucuk, S. Umit
Journal:
Journal of Consumer Marketing
Year:
2020
File:
PDF, 209 KB
Your tags:
2020
8
Limited edition packaging: objectives, implementations and related marketing mix decisions of a scarcity product tactic
Dörnyei, Krisztina Rita
Journal:
Journal of Consumer Marketing
Year:
2020
File:
PDF, 182 KB
Your tags:
2020
9
Consumer preferences towards animal-friendly fashion products: an application to the Italian market
Achabou, Mohamed Akli
,
Dekhili, Sihem
,
Codini, Anna Paola
Journal:
Journal of Consumer Marketing
Year:
2020
File:
PDF, 260 KB
Your tags:
2020
10
The role of psychological ownership in consumer happiness
Li, Dan
,
Atkinson, Lucy
Journal:
Journal of Consumer Marketing
Year:
2020
File:
PDF, 576 KB
Your tags:
2020
11
Exploring jealousy and envy in communal relationship revenge-seeking
Hancock, Tyler
,
Adams, Frank G.
,
Breazeale, Michael
,
Lueg, Jason E.
Journal:
Journal of Consumer Marketing
Year:
2020
File:
PDF, 369 KB
Your tags:
2020
12
Brand engagement in self-concept: a comparative study in Austria, Italy and Poland
Razmus, Wiktor
,
Mazzoli, Valentina
,
Acuti, Diletta
,
Grabner-Kräuter, Sonja
Journal:
Journal of Consumer Marketing
Year:
2020
File:
PDF, 254 KB
Your tags:
2020
13
Do buzz and evidence really matter in product preannouncements? An empirical test of two competing theories
Mishra, Debi P.
,
Atav, Gizem
,
Dalman, M. Deniz
Journal:
Journal of Consumer Marketing
Year:
2020
File:
PDF, 235 KB
Your tags:
2020
14
Why do consumers procrastinate and what happens next?
Azimi, Shabnam
,
Milne, George R.
,
Miller, Elizabeth G.
Journal:
Journal of Consumer Marketing
Year:
2020
File:
PDF, 490 KB
Your tags:
2020
15
Consumer response to state-of-origin labels: the moderating role of residency
Jung, Jae Min
,
Jones, Joseph
,
Haugtvedt, Curtis P.
,
Banerjee, Somnath
Journal:
Journal of Consumer Marketing
Year:
2020
File:
PDF, 258 KB
Your tags:
2020
16
Accountability moderates the effects of egoistic and altruistic appeals in prosocial messages
Pittman, Matthew
Journal:
Journal of Consumer Marketing
Year:
2020
File:
PDF, 1.15 MB
Your tags:
2020
17
Can corporate social responsibility deter consumer dysfunctional behavior?
Allen, Alexis M.
,
Green, Todd
,
Brady, Michael K.
,
Peloza, John
Journal:
Journal of Consumer Marketing
Year:
2020
File:
PDF, 264 KB
Your tags:
2020
18
Celebrity endorsement in social media contexts: understanding the role of parasocial interactions and the need to belong
Aw, Eugene Cheng-Xi
,
Labrecque, Lauren I.
Journal:
Journal of Consumer Marketing
Year:
2020
File:
PDF, 304 KB
Your tags:
2020
19
From driver assistance to fully-autonomous: examining consumer acceptance of autonomous vehicle technologies
Erskine, Michael A.
,
Brooks, Stoney
,
Greer, Timothy H.
,
Apigian, Charles
Journal:
Journal of Consumer Marketing
Year:
2020
File:
PDF, 292 KB
Your tags:
2020
20
Face, fate and brand equity: service recovery justice and satisfaction
Lee, Joseph Lok-Man
,
Siu, Noel Yee-Man
,
Zhang, Tracy Jun-Feng
Journal:
Journal of Consumer Marketing
Year:
2020
File:
PDF, 217 KB
Your tags:
2020
21
Satisfaction and word-of-mouth moderated by choice: a service industry perspective
Leon, Steven
,
Choi, Hoon
Journal:
Journal of Consumer Marketing
Year:
2020
File:
PDF, 318 KB
Your tags:
2020
22
How gratitude improves relationship marketing outcomes for young consumers
Fazal-e-Hasan, Syed
,
Mortimer, Gary
,
Lings, Ian
,
Kaur, Gurjeet
Journal:
Journal of Consumer Marketing
Year:
2020
File:
PDF, 376 KB
Your tags:
2020
23
Consumer responses to pictures of co-creating consumers in marketing communications
Liljedal, Karina T.
,
Berg, Hanna
Journal:
Journal of Consumer Marketing
Year:
2020
File:
PDF, 266 KB
Your tags:
2020
24
Corporate social responsibility and customer retention: evidence from the telecommunication industry in Ghana
Afiuc, Otto
,
Bonsu, Samuel K.
,
Manu, Franklyn
,
Knight, Casey Brett
,
Panda, Swati
,
Blankson, Charles
Journal:
Journal of Consumer Marketing
Year:
2020
File:
PDF, 350 KB
Your tags:
2020
25
Physical appearance stereotypes for service occupations
Dean, Dwane H.
Journal:
Journal of Consumer Marketing
Year:
2020
File:
PDF, 175 KB
Your tags:
2020
26
Social media advertisements with deposit contracts and fitness club/gym membership: are consumers persuaded?
Fogel, Joshua
,
Ustoyev, Sarah
Journal:
Journal of Consumer Marketing
Year:
2020
File:
PDF, 222 KB
Your tags:
2020
27
The role of subjective knowledge and perceived trustworthiness in fair trade consumption for fashion and food products
Eberhardt, Tim
,
Hubert, Marco
,
Lischka, Helena Maria
,
Hubert, Mirja
,
Lin, Zhibin
Journal:
Journal of Consumer Marketing
Year:
2020
File:
PDF, 376 KB
Your tags:
2020
28
The impact of the institutional environment on green consumption in India
Sreen, Naman
,
Yadav, Rambalak
,
Kumar, Sushant
,
Gleim, Mark
Journal:
Journal of Consumer Marketing
Year:
2020
File:
PDF, 284 KB
Your tags:
2020
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