The effect of consumer-generated media stimuli on emotions...

Journal of Product & Brand Management 2019 / 10 Vol. 29; Iss. 3

The effect of consumer-generated media stimuli on emotions and consumer brand engagement

Loureiro, Sandra Maria Correia, Bilro, Ricardo Godinho, Japutra, Arnold
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Volume:
29
Journal:
Journal of Product & Brand Management
DOI:
10.1108/jpbm-11-2018-2120
Date:
October, 2019
File:
PDF, 577 KB
2019
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