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Volume 29; Issue 3
Main
Journal of Product & Brand Management
Volume 29; Issue 3
Journal of Product & Brand Management
Volume 29; Issue 3
1
Exploring the implications of blockchain technology for brandâconsumer relationships: a future research agenda
Boukis, Achilleas
Journal:
Journal of Product & Brand Management
Year:
2019
File:
PDF, 722 KB
Your tags:
2019
2
Using the fuzzy multicriteria decision making approach to evaluate brand equity: a study of privatized firms
Dinçer, Hasan
,
Bozaykut-Buk, Tuba
,
Emir, Åenol
,
Yuksel, Serhat
,
Ashill, Nicholas
Journal:
Journal of Product & Brand Management
Year:
2019
File:
PDF, 863 KB
Your tags:
2019
3
The effect of consumer-generated media stimuli on emotions and consumer brand engagement
Loureiro, Sandra Maria Correia
,
Bilro, Ricardo Godinho
,
Japutra, Arnold
Journal:
Journal of Product & Brand Management
Year:
2019
File:
PDF, 577 KB
Your tags:
2019
4
Instagram fashionistas, luxury visual image strategies and vanity
Jin, S. Venus
,
Ryu, Ehri
Journal:
Journal of Product & Brand Management
Year:
2019
File:
PDF, 1.21 MB
Your tags:
2019
5
Converting internal brand knowledge into employee performance
Ngo, Liem Viet
,
Nguyen, Nguyen Phong
,
Huynh, Kim Thien
,
Gregory, Gary
,
Cuong, Pham Hung
Journal:
Journal of Product & Brand Management
Year:
2019
File:
PDF, 343 KB
Your tags:
2019
6
The perceived effectiveness of overt versus covert promotions
Fong Yee Chan, Fanny
Journal:
Journal of Product & Brand Management
Year:
2019
File:
PDF, 443 KB
Your tags:
2019
7
Importance of corporate image for domestic brands moderated by consumer ethnocentrism
Teng, Weichen
Journal:
Journal of Product & Brand Management
Year:
2019
File:
PDF, 491 KB
Your tags:
2019
8
Positioning strategies of high-tech products: cross-cultural moderating effects of ethnocentrism and cultural openness
Gammoh, Bashar S.
,
Koh, Anthony C.
,
Okoroafo, Sam C.
Journal:
Journal of Product & Brand Management
Year:
2019
File:
PDF, 472 KB
Your tags:
2019
9
Brand community identification matters: a dual value-creation routes framework
Chang, Chia-Wen
,
Ko, Chih-Huei
,
Huang, Heng-Chiang
,
Wang, Shih-Ju
Journal:
Journal of Product & Brand Management
Year:
2019
File:
PDF, 375 KB
Your tags:
2019
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